Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved?
This Month’s Marketing Must: Social Media
60% of Instagram users say they discover new businesses on the platform. Are you using your business’s social media sites to their fullest potential?
- Take a minute to refresh your social media pages with new images, a high-res logo, and correct business information.
- Try out different types of social posts to see which performs best for your audience. Do they like pictures or videos better than content?
- Create a posting schedule so you’re regularly posting on your social media platforms.
May Marketing & Promotion Ideas
- Take some time to make sure you’ve responded to all your business’s reviews so far this year.
- Launch a customer loyalty program, if you don’t already have one, to reward your customers and keep them coming back.
- Run a Mother’s Day sale or promotion. Alert your existing customers via email and promote them on your social media profiles.
Email Subject Line Ideas
- MAYbe you should open this…
- [Name], Major May Savings Across All Services!
- Calling all mums! Special savings inside…
Social Calendar Highlights
📅 May 4 – 💫️ Star Wars Day #Maythe4thBeWithYou
To all the Star Wars fan out there. This is YOUR day. Wear your Wookie costume or bring your lightsaber and share the on social media with #starwarsday and #maythe4thbewithyou.
📅 May 14 – 👩👧👦️ Mother’s Day
Shout out to all the mums on social media – share a special message, and include a picture with you and your mum, or you and your kids if you’re a mum! #mothersday
📅 May 28 – 🍔 National Burger Day
Always a good excuse to gather with your colleagues, clients or friends for a nice (veggie?) burger! Share your pictures on social media and tag #nationalburgerday
(Download your printable May guide here)
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Jayde Nguyen