Your Essential Marketing Guide: April 2023

By the end of 2022, about 85% of businesses were expected to opt for live chat support.  

Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more.  

If you haven’t already, April is the time to consider adding a Live Chat tool to your business’ website. 

This Month’s Marketing Must: Live Chat 

51% of customers buy again from a company if they offer live chat support. 

  • Add live chat to your website. 
  • If you already have live chat—or after you start using it on your site—see if there are any common questions you’re receiving and consider creating an FAQ page on your site to address them. 
  • Streamline a way to follow up with leads you’re receiving from live chat. 

April Marketing & Promotion Ideas

  • Egg-cite your audience about Easter with some egg-cellent puns in your social ads on Facebook and Instagram. 
  • With schools on Easter break this month, consider a school holiday sale or promotion. 
  • Audit your web presence by doing a quick search for your brand name and taking note of what shows up–does everything look good? 

 Email Subject Line Ideas 

  • You’re Invited! RSVP to Our Autumn Event 
  • Peep these deals, [Name] 
  • Name], it’s raining deals! Come in for a treat 
  • April Fools’ Deals That Aren’t Even Funny 
  • Egg-citing Deals You Can’t Miss Out On 

Social Calendar Highlights 

📅 Apil 01 – 😋 April Fool’s Day 

If your business is into pranks, post the aftermath on your social sites. Ask your audience the best prank they’ve pulled – or had pulled on them. #aprilfools  

📅 April 22 – 🍃 Earth Day 

Celebrate Earth Day by sharing ideas for sustainability, pictures of you and your team volunteering with a local clean-up, or how your business contributes to restoring our earth year-round. #earthday #climateaction 

📅 April 25 – ⭐ ANZAC Day 

A National Day of Remembrance to commemorate all Australians’ and New Zealanders’ who served and died in wars, conflicts, and peacekeeping operations. #AnzacDay #lestweforget 

(Download your printable April guide here

Our Digital Marketing Consultants are marketing experts and will work with you to implement campaigns that achieve your specific goals and objectives. Leave your details here, and one of our friendly team will give you a call.   

More 2023 Marketing Guides:   

Jayde Nguyen

Jayde is a passionate Graphic Designer who designs all internal and external communications for LocaliQ Australia and New Zealand. She also updates and manages our websites, in addition to assisting with other marketing activities. When she's not working, you can find her watching comedy, going out for jogs, training Brazilian Ji-Jitsu and exploring new spots to eat.

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