Marketing Archives - LocaliQ Blog

Marketing Trends to Watch in 2025: What’s Next for Your Business

This year, it’s crucial for businesses to stay ahead of the curve by embracing the latest marketing trends. The marketing landscape is evolving quickly, and those who adapt will maintain a competitive edge. Here’s a look at the key trends shaping the future of marketing. 1. AI Advancements in Marketing: The Future Is Here Artificial intelligence (AI) has already significantly impacted marketing; in 2025, its influence will only grow. AI can streamline processes, enhance customer experiences, and provide deeper insights

How to Set Actionable Marketing Goals and Timelines for 2025

New Year is finally over and as we kick off 2025, it’s the perfect time to sit down and map out your marketing strategy for the year ahead. Setting clear, actionable goals and realistic timelines will keep your team focused and ensure you stay on track. But how do you break down big ideas into manageable actions? It’s all about creating specific, measurable, and achievable goals and tying them to a timeline that keeps you accountable. 1. Focus On

The Mega Must-Have Marketing Calendar: January 2025

This Month’s Marketing Must: Your Website Start the year by ensuring your website is ready for the year! Be sure to understand and take into account visual appeal, User Interface and ease to the eye! Your content must be crisp and clear to ensure the customer on your website is smooth. 75% of people judge a businesses’s credibility based on their website design.Source: Stanford Tips to ensure your reviews are up to mark: January Marketing & Promotion Ideas Email Subject Line

How to Maximise Your Returns During Christmas and New Year

Did you know that in 2023, the average spend for an Australian was $715 during Christmas? So what does this tell us? This festive season period from Black Friday through to New Year is a prime opportunity for retailers to enhance their sales and conclude the year on a high note. However, with intense competition and rising consumer expectations, how can you ensure that your brand stands out? Here are several strategies to help you maximise your returns during this

The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject

Video Ads: Boosting Your Sales for the Upcoming Sale Seasons

As the festive season approaches, businesses are gearing up for a surge in sales. With so many options competing for consumers’ attention, standing out from the crowd is more important than ever. One powerful way to capture that attention is through video advertising and leverage it’s ability to boost your sales during the upcoming sale season. The Power of Video Advertising Video ads have become a dominant force in digital marketing and for good reason. Studies show that people are

Does my business need SEO?

In today’s competitive digital space, having an online presence isn’t just beneficial; it’s required for any business looking to thrive. But amidst the vast sea of digital marketing strategies, one question often arises: does my business really need SEO (Search Engine Optimisation)? The answer is yes, and here’s why. Understanding SEO First, you need to understand if your business needs SEO. In short, SEO is the process of optimising your website to rank higher in search engine results, making it

Unveil The Guidance: What Are SEO Services?

Localiq provides SEO services with undeniable value to businesses across Australia & New Zealand. Search Engine Optimisation or SEO, is useful in enhancing the display of your website on search engines like Google; consequently, it attracts more organic traffic for good business performance. Our diverse set of SEO services rests upon three main pillars. 1. Website Audit and Analysis: The modern-day SEO strategy begins with an audit. We carry out a complete analysis of your website, tracking down all technical issues, considering

The Mega Must-Have Marketing Calendar: November 2024

This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season