Maximise Your Performance Max Campaign This Holiday Season 

Are you currently running a Performance Max campaign as part of your marketing strategy? It’s time to gear up for the upcoming holiday season! With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales. Remember, a lot of smart buyers start their Christmas shopping early! 

We’ve put together a few no-brainer tips on how you can make the most of your Performance Max campaign this season.  

Right budget 

It’s important to have the right budgets set for the right goals. If you anticipate a huge rush of sales, make sure that you have an ample budget for success. The last thing you want is a huge increase in demand and your budget finishes by 10am! It’s imperative that you plan your budget ahead of time. 

Trends are your friends 

Be aware of any seasonal ad trends that impact sales and offers as these can really impact conversation rates. Do your research beforehand on products and offerings.  

ProTip: Google Trends is a super handy tool for this! 

Different strokes for different folks 

It’s important to create separate campaigns with their own specific targets and specific budgets to get the most for your range. They can’t be clubbed together in one blanket campaign. 

When in doubt, ask for help! 

Using an agency like LocaliQ can help you build right campaigns that fit your budget and help you succeed in the online marketplace.  

Are you using Performance Max and want to make the most of your strategy? Or are you looking at implementing this feature into your current marketing plans? We’re here to help! Contact our friendly team who can help make sure your marketing dollars are well spent this holiday season.  

Sheeba Lamba

Sheeba is a seasoned marketer with over 11 years' experience in all things digital. She currently leads the New Zealand Sales Team at ReachLocal Australia and New Zealand, and is responsible for developing robust and effective marketing strategies for local businesses to impact their overall growth and profitability.

View all articles

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>