Trends Archives - LocaliQ Blog

The Future is Now: AI’s Impact on Marketing

In the ever-evolving landscape of digital marketing, the role of Artificial Intelligence (AI) has emerged as a transformative force, reshaping the way businesses connect with their audience. Let’s delve into the profound impact of AI on marketing and how automation is steering the industry towards unparalleled success. Personalised Customer Experiences One of the most significant contributions of AI to marketing is its ability to create personalised customer experiences. Professionals today can employ AI algorithms that analyse consumer behavior, preferences, and

The Rise of Voice Assistants – How to Leverage Voice Search for Business Growth

In recent years, voice search has revolutionised the way we interact with technology. Thanks to the rapid advancements in artificial intelligence and natural language processing, voice assistants have become an integral part of our daily lives.

Summary of Australia Post’s 2023 E-commerce Report

The Australia Post E-commerce Industry Report 2023 provides insights into the current state of the e-commerce industry in Australia, as well as predictions for its future growth and trends. The report is based on research conducted by Australia Post and a survey of over 2,000 Australian consumers and over 1,000 Australian businesses.

The Future of Search Advertising is Now

Having worked closely with Microsoft Advertising for many years, LocaliQ is excited to see how Generative Pretrained Transformer (GPT), is going to improve our client marketing campaigns, as it represents the next stage in the evolution of Microsoft Advertising.

End of Financial Year (EOFY) Search Marketing Insights

Our stay and work from home lifestyles brought on by the Covid-19 pandemic continue to influence consumer and business spending leading into the EOFY period for 2021, presenting a great opportunity for a large variety of advertisers over the coming weeks. Keep reading to learn more about the EOFY marketing opportunity, and how your business can make the most impact with search marketing campaigns.

5 Marketing Trends to Watch in 2021

Brands and businesses are looking to technological advancement and social cues to guide their marketing for the year ahead. We suggest you keep doing what’s worked for your business last year and add some of these trends into your mix to take your marketing to the next level. Here are five digital marketing trends to watch out for in 2021.

Our Predictions: Top Digital Marketing Trends 2020

The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Marketing Trend: Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In

Video Marketing is Growing!

In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of

Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you