Are you currently running a Performance Max campaign as part of your marketing strategy? With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales.
81% of consumers conduct online research before making a purchase online. If consumers are visiting multiple sites to find the best product/service they’re after, why not target them while they’re already engaged? Display advertising allows you to put your business in front of consumers where they spend most of their time – browsing online.
Email marketing helps you get in front of consumers to drive action, increase awareness for your business, and reach them in a place they’re spending time. The possibilities for email marketing success are endless when you understand email marketing’s power and have the right strategy in place. Here are some of the benefits of email marketing for small businesses.
It is crucial for any business looking to thrive online to make sure their online presence is in tip-top shape, and one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. Even if you don’t have time for a full review, you likely have five spare minutes to do a quick website check and clean-up. Here are a few small tasks you can tackle in just a few minutes!
While the holidays may look a little different this year, it’s still a season of peak demand and a critical time for businesses to connect with customers. It’s not too late to end your year strong, meet your business goals, and carry the holiday spirit and momentum into the new year. Here are three holiday marketing campaigns that you can start right now.
As businesses being to open again, consider offering incentives to show customers why they should visit your business first. Think about running limited-time promotions on your services and products. Hosting a reopening event with giveaways, training sessions, or demonstrations is a great way to attract consumers into your store or premises. There are several digital marketing channels and tactics that work perfectly for this type of marketing. Consider these types of campaigns to promote your reopening, and drive customers to your business.
Advertising across Search Engines, Display and Social Media is easy, and these platforms can drive traffic, increase sales, and create loyal customers for even the smallest budgets. Let’s look at how these three advertising solutions could benefit your business through this uncertain time.
There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience,
We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, message or scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing. What is Geofencing? Mobile phones are like tracking devices,
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your