The holiday season is a pivotal time for small businesses to capitalise on increased consumer spending and festive cheer. To ensure your local business stands out and thrives during this busy period, LocaliQ has crafted a comprehensive holiday marketing checklist. This checklist covers essential elements, including a strong web presence, effective SEO strategy, and the implementation of chat support. 1. Web Presence Enhancement Update Your Website: Give your website a festive makeover. Ensure that holiday promotions, special offers, and gift
The holiday season is more than just a time for exchanging gifts and celebrating with loved ones; it’s also a time when businesses have the opportunity to connect with their audience on a deeper, emotional level. One of the most powerful tools at a marketer’s disposal during this season is storytelling. In this blog, we’ll explore the art of storytelling in holiday marketing and how businesses can use this approach to create emotional connections with their audience. Why Storytelling Matters
The SEMrush Search Awards are highly regarded in the digital marketing community, celebrating excellence and innovation in various categories within the field of search marketing. Being named a finalist is a testament to LocaliQ ANZ’s commitment to delivering exceptional results and value for our clients for the past 15 years. The Best Local Campaign category, in particular, highlights our prowess in tailoring marketing strategies to reach local audiences effectively. About the nomination Best Local Campaign: LocaliQ Australia Pty Ltd &
In the ever-expanding world of e-commerce, a robust marketing strategy is the key to success. With the digital landscape constantly evolving, understanding and implementing effective marketing tactics are vital for businesses to not only survive but thrive. In this guide, we’ll explore key e-commerce marketing strategies, delving into product listing optimisation, paid advertising, and customer retention tactics that will propel your online store towards sustainable growth. Product Listing Optimisation: Crafting a Compelling Storefront Keyword Research and Implementation: Begin with thorough
Tis the season to be jolly! Close out the year strong with a positive online reputation.
Email marketing can help you engage existing customers and reach new potential customers right in their inbox. This month, look at your email marketing plan. Are you effectively targeting your customers?
In the ever-evolving landscape of digital marketing, a Google Business Profile (GBP) also known as Google My Business (GMB) has emerged as a critical tool for local businesses striving to enhance their online visibility and connect with potential customers. However, navigating the intricacies of GMB Insights—the metrics and data that illuminate how businesses are discovered and engaged with on Google—can be a challenging endeavour. To help you navigate the world of GMB and make informed decisions, we’ve compiled these essential
93% of people say they are influenced by online reviews. Online reviews work a lot like word-of-mouth referrals and can mean big money for your business and contribute to your search engine rank. This month, make time to review your online listings and develop ways to gain more positive online reviews for your business.
Do you have a way to track and manage your leads? Implementing a lead management system can increase lead conversions, help you know which channels are driving the best results, and put you in control of your business growth. This month why not work with a marketing partner to refresh your lead management system. This Month’s Marketing Must: Lead Management 53% of marketers spend over half their budgets on lead generation. August Marketing & Promotion Ideas Social Calendar Highlights 📅
Like many other aspects of your business, you need to take the time to plan the structure and design of a website. We share 10 ways to make your website great.