Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web.
After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on.
Paid media advertising has proven to be a tremendous opportunity to reach new audiences, drive leads and conversions. But the reality is managing the complexities of budget allocation and bidding strategies can be daunting.
Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved?
With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.
As a small business entering a new year, it’s important to know the broader digital marketing trends. We take a look at some of the best marketing strategies for small businesses in 2023.
Are you one of the 51% of consumers that prefer using live chat services when communicating with businesses online? Customers appreciate being able to get answers to their questions from a live chat service whilst at work, or multitasking. In fact, 92% of consumers report feeling satisfied after using live chat services. So what exactly is live chat, and how can it work for your business?
For businesses that are serious about growth, a Facebook presence is essential. When you’re running a small business, you want to be visible to the most relevant audience possible – people in your local area who need the goods or services your business provides. You should incorporate social advertising in your marketing strategy if you want to reach new customers and leads.
Your audience spends so much time online. A targeted display advertising campaign is a great way to find and promote your business to them. People usually need to see a message 7x on average before they take action, and those who are retargeted by banner ads are 70% more likely to convert. If your business is not utilizing the power of display advertising, it’s time to start!
Can you believe we’re almost halfway through 2022? Consider testing out a new marketing strategy in the last half of the year. If you haven’t already, we suggest you try video marketing as 72% of customers would rather learn about a product or service through a video than text.