The Mega Must-Have Marketing Calendar: June 2024

This Month’s Marketing Must: Social Media Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. More than 30% of customers expect live chat on your website. Source: Gorgias June Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Jun 5 – 🌏 World Environment Day Make a fun event out of this social media holiday! Invite

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Measuring Success in Conversational Marketing

Measuring Success in Conversational Marketing

In today’s digital landscape, businesses are constantly seeking innovative ways to engage with their audience and drive meaningful interactions. One such avenue that has gained immense traction is conversational marketing. Conversational marketing, with its personalised and real-time approach, has emerged as a powerful tool for businesses to connect with their customers on a deeper level. However, like any marketing strategy, the success of conversational marketing efforts hinges on the ability to measure performance accurately. In this blog, we’ll delve into

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The Mega Must-Have Marketing Calendar: May 2024

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This Month’s Marketing Must: Social Media Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest! 86% of consumers won’t buy from a company with a poorly designed website Source: IronMonk May Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 May 12 – 👩‍🍼 Mother’s Day Shout out to all the moms on social media – share a special

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Humanising Brands Through Conversations

In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement.  Unveiling the Profound Significance of Humanising

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Unraveling the Basics of Directory Listings – Enhancing Your Online Visibility

In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility.  Understanding Directory Listings  At its core, a directory

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Unlocking the Power of Voice Search Optimisation with AI – Staying Ahead in the Era of Smart Assistants

In today’s digital landscape, the way users search for information is rapidly evolving. With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly popular. According to DemandSage, in 2024, voice search assistants are answering 93.7% of search queries on average. This shift has significant implications for SEO strategies, prompting businesses to explore innovative approaches to stay visible and relevant in the online sphere. In this blog post, we’ll delve into the impact of

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Harnessing Media Optimisation for Enhanced Customer Engagement

The realm of digital marketing, where the landscape is constantly evolving, presents businesses with new challenges and opportunities daily. One strategy that has gained traction in recent years is a holistic approach that combines various digital solutions to maximise marketing effectiveness. While our previous blog explored the benefits of integrating SEM with other digital channels, this article will delve into a different aspect: leveraging these methods to enhance customer engagement. Let’s explore how combining different digital solutions can create immersive

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The Mega Must-Have Marketing Calendar: April 2024

This Month’s Marketing Must: Social Media Are you using your business’s social media sites to their fullest potential? Your social media sites give you a place to directly engage with your target audience and brand fans – so they shouldn’t be ignored! 60% of Instagram users say they discover new businesses on the platform Source: LinkedIn April Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Apr 1 – 😂 April Fool’s Day If your business is

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Creating Compelling Visuals: The Importance of Graphic Design in Marketing

In the dynamic world of digital marketing, where attention spans are fleeting and competition is fierce, the role of graphic design is more crucial than ever. Visual appeal has the power to captivate audiences, convey messages effectively, and leave a lasting impression. In this blog post, we delve into the significance of graphic design in marketing and offer valuable tips for crafting visually appealing content that engages and resonates with your audience. The Visual Power of Marketing: Visual communication is

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The Mega Must-Have Marketing Calendar: March 2024

This Month’s Marketing Must: Retargeting Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web. People who see retargeted ads are 70% more likely to convert on your website. Source: Invesp March Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Mar 1 – 🤝🏻 Employee Appreciation

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