Business Tips Archives - LocaliQ Blog

The Mega Must-Have Marketing Calendar: September 2024

This Month’s Marketing Must: Email Marketing Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox 73% of of millennials prefer communications from businesses to come via email. Source: Hubspot September Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Sept 01 – 👨‍🍼 Fathers Day Wish your social media audience a Happy Fathers Day with a compelling visual of

Measuring Success in Conversational Marketing

In today’s digital landscape, businesses are constantly seeking innovative ways to engage with their audience and drive meaningful interactions. One such avenue that has gained immense traction is conversational marketing. Conversational marketing, with its personalised and real-time approach, has emerged as a powerful tool for businesses to connect with their customers on a deeper level. However, like any marketing strategy, the success of conversational marketing efforts hinges on the ability to measure performance accurately. In this blog, we’ll delve into

Humanising Brands Through Conversations

In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement. Unveiling the Profound Significance of Humanising

Unraveling the Basics of Directory Listings – Enhancing Your Online Visibility

In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility. Understanding Directory Listings At its core, a directory

Unlocking the Power of Voice Search Optimisation with AI – Staying Ahead in the Era of Smart Assistants

In today’s digital landscape, the way users search for information is rapidly evolving. With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly popular. According to DemandSage, in 2024, voice search assistants are answering 93.7% of search queries on average. This shift has significant implications for SEO strategies, prompting businesses to explore innovative approaches to stay visible and relevant in the online sphere. In this blog post, we’ll delve into the impact of