This Month’s Marketing Must: Your Social Media
Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to engage with your social media.
60% of Instagram users say they discover new businesses on the platform.
Source: Facebook
Tips to help you manage your Social Media:
- Having an approved content schedule for every month ensures you’re able to focus main line of duties without having to worry about your social media.
- It’s not always just about infographics, make use of all the other features social media offer! Try reels, carousels, PDF’s and stories. Over time, through reporting, you will be able to find out which one appeals to your audience the most.
February Marketing & Promotion Ideas
- Run a Valentine’s Day sale or promotion to show your customers how much you love them.
- Send your customers your Valentine’s Day promotion over email so they get a little love in their inbox.
- February is also Heart Month, so share resources on your social sites to educate your audience.
- National Pizza Day, gives people a reason to have fun! Take a moment to plan a promotion to celebrate one of the most popular foods in the world Pizza!
Email Subject Line Ideas
- February Offers Incoming
- February finds to buy ASAP!
- Deals as Sweet as Your Sweetheart 💕
- 4 Tips to Make the Most Out of This Short Month
- Match Made in Heaven: Valentine’s Day Deals
Social Calendar Highlights
📅 Feb 3rd– 🐶Golden Retriever day
Post a social campaign celebrating all the beautiful puppies you have in your team!
📅 Feb 14th – 🌱 Valentines Day
Feb 14: Valentine’s Day 💕
Post self-care tips, Valentines day is a day to appreciate your loved ones but also yourself help your followers feel included on this special day by giving them ideas to treat themselves. #ValentinesDay
(Download your printable February guide here)
It’s not common that Social Media can feel overwhelming and quite honestly the last priority. Although, if this year, you’d like to achieve more through social media that’s where our consultants come in. We are always here to lend a hand. Our team of marketing experts will collaborate with you to develop a social media strategy tailored to your specific goals.
