Online marketing has grown exponentially in a short space of time. A study conducted in January this year found that 4.39 billion people are now using the internet, an increase of 9% as compared to January 2018.
So, what does this mean?
The importance of social media for growing a business
Currently, there are over a billion active daily users on social media. Social media has become the most popular content marketing tactic for B2C businesses. In the second quarter of 2019, an estimated 2.41 billion people visited Facebook; that’s almost a third of the world’s population! From a business point-of-view, social media is extremely helpful for improving web traffic, generating new leads, and increasing brand awareness. Most importantly, it helps businesses easily provide information, and engage in conversation with their target customers. This helps the business to receive feedback and instigate change to meet customer expectations and needs.
But before you go into building your social media business profile, you also need a strong online presence. Consider implementing the following steps as part of your marketing strategy:
- Create an easy-to-use website with fresh content
Having user-friendly touchpoints and attractive images will help you capture the attention of new customers. A well-designed website will also allow users to easily navigate your site when looking for information and making purchases. First impressions are imperative, so when a customer lands on your homepage, make sure they are met with eye-catching visuals and fresh content. - Ask your potential customers to fill out a survey
This will help your business with measuring satisfaction levels from your target audience. It is important to ensure that the questions are relevant and succinct as this will help when analysing collected data. One way to set this up is by linking the survey to customers via a pop-up message on your homepage. - Set up a Google My Business Listing
Google My Business has already helped connect over 150 million businesses with local customers. With the latest features rolled out this year, you can create an easier shopping experience for your customers. It also helps improve your business’ presence on the world’s most popular search engine. - Create a Facebook Business Page
Facebook has the largest volume of traffic among all social media platforms. Creating a Facebook Business Page is a useful way to keep your followers up to date by announcing the latest product offerings, sales, blog posts and upcoming events. It will also allow you to set up Facebook Insights by providing administrators with the ability to see the number of likes, engagements and the demographics of your followers. - Create a YouTube Channel
Approximately 65% of people are visual learners. Creating a visual representation of your business is a smart way to help customers remember your brand. By uploading weekly videos, you can showcase your company culture, introduce new products and answer FAQ’s to help create value. These videos can also be embedded on both your social media pages and your website. By adding YouTube as part of your marketing strategy, you’re also driving traffic to your website as well as helping rank your website in Google.
If you’d like to know more about how to improve your customer reach, get in touch with our friendly team by completing the form below. Or, give us a call on 0800 466 585. We hope to hear from you soon!
