Carla is the Marketing & Communications Specialist at LocaliQ ANZ, working on B2B initiatives with a focus on strategic messaging. Her expertise spans digital marketing, content creation, and campaign management, driving tangible results through a blend of creativity and data-driven insights. Outside of work, she enjoys reading, baking, and building with Legos. With a dedication to details and a genuine passion for local marketing, Carla continuously seeks growth opportunities to further enhance her skills and impact in the marketing field.
As the holiday season approaches, businesses often find themselves in the midst of increased activity and heightened customer engagement. Amid the hustle and bustle, it’s crucial to recognise the value of downtime for data analysis. Understanding customer behavior during the holidays through comprehensive data analysis can significantly impact your online strategy for the future. In this blog, we’ll delve into the importance of data-driven downtime and how businesses can leverage insights to refine their online approach for upcoming holiday seasons.
What a year! We wanted to take this opportunity to thank our wonderful clients and employees for yet another fantastic year. We wouldn’t be here without you. Here are some of our highlights from this year: Thank you for your trust!
The holiday season is not only a time for joy and celebration but also a strategic opportunity for businesses to collaborate and amplify their online presence. In the spirit of giving, building partnerships can bring a host of benefits, from expanding your reach to enhancing your brand’s credibility. In this blog, we’ll explore the advantages of collaboration during the holidays and how partnering with other businesses can lead to a collective triumph in boosting your brand. 1. Extended Reach and
As the holiday season approaches, ensuring your business’s online presence is in top shape is crucial to capture the attention of festive shoppers. A DIY website tune-up can breathe new life into your online platform, making it not only holiday-ready but also appealing to your target audience. In this blog, we’ll provide a step-by-step guide on how businesses can refresh their websites quickly and effectively for the upcoming holiday rush. 1. Festive Facelift: Update Your Design Give your website a
The holiday season is a bustling time for businesses as customers flock online to search for the perfect gifts, special deals, and holiday inspiration. With increased online activity, maintaining a consistent and engaging social media presence is essential. One powerful tool for achieving this is a holiday social media calendar. In this blog, we’ll explore the importance of planning and scheduling social media posts and content in advance and how it can help your business maintain a strong and reliable
The holiday season is a pivotal time for small businesses to capitalise on increased consumer spending and festive cheer. To ensure your local business stands out and thrives during this busy period, LocaliQ has crafted a comprehensive holiday marketing checklist. This checklist covers essential elements, including a strong web presence, effective SEO strategy, and the implementation of chat support. 1. Web Presence Enhancement Update Your Website: Give your website a festive makeover. Ensure that holiday promotions, special offers, and gift
The holiday season is a time of joy, celebration, and increased online activity for businesses. But what happens when your business goes on holiday leave? Do you leave your customers hanging without support? Not if you want to maximise sales and keep your customers happy. In this blog, we’ll explore the benefits of keeping chat support available even when your business is on leave during the holidays and how it can lead to increased customer satisfaction and sales. 24/7 Availability:
The holiday season is not just a time for festivities; it’s also a golden opportunity for businesses to boost their online presence and increase sales. One way to achieve this is through strategic SEO (Search Engine Optimisation) efforts tailored to the holiday season. In this blog, we’ll explore some of the top SEO strategies that can help businesses leverage the increased online activity during this time to improve their search engine rankings. Keyword Research and Optimisation: Start by conducting thorough
The holiday season is more than just a time for exchanging gifts and celebrating with loved ones; it’s also a time when businesses have the opportunity to connect with their audience on a deeper, emotional level. One of the most powerful tools at a marketer’s disposal during this season is storytelling. In this blog, we’ll explore the art of storytelling in holiday marketing and how businesses can use this approach to create emotional connections with their audience. Why Storytelling Matters
The SEMrush Search Awards are highly regarded in the digital marketing community, celebrating excellence and innovation in various categories within the field of search marketing. Being named a finalist is a testament to LocaliQ ANZ’s commitment to delivering exceptional results and value for our clients for the past 15 years. The Best Local Campaign category, in particular, highlights our prowess in tailoring marketing strategies to reach local audiences effectively. About the nomination Best Local Campaign: LocaliQ Australia Pty Ltd &
