Pallavi is a Marketing & Communications Specialist at LocaliQ where she finds creative ways to uplift the brand. When not at work, she is probably out exploring different restaurants or chilling with her dogs!
Quite often, we see many businesses only ramp up their marketing efforts during the Christmas season, but the magic shouldn’t fade away after December 25. To truly make the most of the holiday season, your marketing campaigns should extend beyond Christmas Day and help you build lasting relationships with your customers well into the new year. Here’s how to create a holiday campaign that delivers ongoing value, fosters brand loyalty and maintains momentum after the holiday rush. 1. Plan Post-Holiday
Did you know that in 2023, the average spend for an Australian was $715 during Christmas? So what does this tell us? This festive season period from Black Friday through to New Year is a prime opportunity for retailers to enhance their sales and conclude the year on a high note. However, with intense competition and rising consumer expectations, how can you ensure that your brand stands out? Here are several strategies to help you maximise your returns during this
Did you know, there are 900 million professionals on LinkedIn making it more important than ever to leverage this platform in today’s business world. LinkedIn, as a professional networking platform, is a large network which offers unique opportunities to connect with potential clients and partners. Once you get the LinkedIn recipe right, there will you’ll be on your way to bringing in more targeted leads, grow your revenue, all on the same platform Understanding LinkedIn’s Potential LinkedIn is not just
This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject
As the festive season approaches, businesses are gearing up for a surge in sales. With so many options competing for consumers’ attention, standing out from the crowd is more important than ever. One powerful way to capture that attention is through video advertising and leverage it’s ability to boost your sales during the upcoming sale season. The Power of Video Advertising Video ads have become a dominant force in digital marketing and for good reason. Studies show that people are
In today’s competitive digital space, having an online presence isn’t just beneficial; it’s required for any business looking to thrive. But amidst the vast sea of digital marketing strategies, one question often arises: does my business really need SEO (Search Engine Optimisation)? The answer is yes, and here’s why. Understanding SEO First, you need to understand if your business needs SEO. In short, SEO is the process of optimising your website to rank higher in search engine results, making it
This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge
Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season
In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales. What Are Shopping Ads? Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping
This Month’s Marketing Must: Shopping Ads! Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips. 62% of people reported using their smartphone to shop online. Source: Statistica Tips to ensure your shopping ads are up to the mark: October Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar
