Pallavi is a Marketing & Communications Specialist at LocaliQ where she finds creative ways to uplift the brand. When not at work, she is probably out exploring different restaurants or chilling with her dogs!
This year, it’s crucial for businesses to stay ahead of the curve by embracing the latest marketing trends. The marketing landscape is evolving quickly, and those who adapt will maintain a competitive edge. Here’s a look at the key trends shaping the future of marketing. 1. AI Advancements in Marketing: The Future Is Here Artificial intelligence (AI) has already significantly impacted marketing; in 2025, its influence will only grow. AI can streamline processes, enhance customer experiences, and provide deeper insights
New Year is finally over and as we kick off 2025, it’s the perfect time to sit down and map out your marketing strategy for the year ahead. Setting clear, actionable goals and realistic timelines will keep your team focused and ensure you stay on track. But how do you break down big ideas into manageable actions? It’s all about creating specific, measurable, and achievable goals and tying them to a timeline that keeps you accountable. 1. Focus On
This Month’s Marketing Must: Your Website Start the year by ensuring your website is ready for the year! Be sure to understand and take into account visual appeal, User Interface and ease to the eye! Your content must be crisp and clear to ensure the customer on your website is smooth. 75% of people judge a businesses’s credibility based on their website design.Source: Stanford Tips to ensure your reviews are up to mark: January Marketing & Promotion Ideas Email Subject Line
Quite often, we see many businesses only ramp up their marketing efforts during the Christmas season, but the magic shouldn’t fade away after December 25. To truly make the most of the holiday season, your marketing campaigns should extend beyond Christmas Day and help you build lasting relationships with your customers well into the new year. Here’s how to create a holiday campaign that delivers ongoing value, fosters brand loyalty and maintains momentum after the holiday rush. 1. Plan Post-Holiday
Did you know that in 2023, the average spend for an Australian was $715 during Christmas? So what does this tell us? This festive season period from Black Friday through to New Year is a prime opportunity for retailers to enhance their sales and conclude the year on a high note. However, with intense competition and rising consumer expectations, how can you ensure that your brand stands out? Here are several strategies to help you maximise your returns during this
Did you know, there are 900 million professionals on LinkedIn making it more important than ever to leverage this platform in today’s business world. LinkedIn, as a professional networking platform, is a large network which offers unique opportunities to connect with potential clients and partners. Once you get the LinkedIn recipe right, there will you’ll be on your way to bringing in more targeted leads, grow your revenue, all on the same platform Understanding LinkedIn’s Potential LinkedIn is not just
This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject
As the festive season approaches, businesses are gearing up for a surge in sales. With so many options competing for consumers’ attention, standing out from the crowd is more important than ever. One powerful way to capture that attention is through video advertising and leverage it’s ability to boost your sales during the upcoming sale season. The Power of Video Advertising Video ads have become a dominant force in digital marketing and for good reason. Studies show that people are
In today’s competitive digital space, having an online presence isn’t just beneficial; it’s required for any business looking to thrive. But amidst the vast sea of digital marketing strategies, one question often arises: does my business really need SEO (Search Engine Optimisation)? The answer is yes, and here’s why. Understanding SEO First, you need to understand if your business needs SEO. In short, SEO is the process of optimising your website to rank higher in search engine results, making it
This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge
