The Power of Follow-Up Just like milk and bread, in the modern business world, leads have an expiry date. Leave them sitting too long, and they’ll go cold—possibly forever. If you’re struggling to convert leads into paying customers, the issue sometimes isn’t your product or service. It’s actually your follow-up. Why? Many people don’t always buy just because you have a great offer. They buy because they trust you, feel valued, and see a solution to their problem. As they
This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to
Ever feel like your phone knows you too well! One minute you’re walking past a café and then suddenly you receive a notification for a discount on your next coffee? That’s not your phone listening to you but —it’s geofencing marketing in action. This location-based strategy helps businesses connect with potential customers at the right place and time, making their marketing efforts more relevant and impactful. But what exactly is geofencing, how does it work and how can small businesses
This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to
This year, it’s crucial for businesses to stay ahead of the curve by embracing the latest marketing trends. The marketing landscape is evolving quickly, and those who adapt will maintain a competitive edge. Here’s a look at the key trends shaping the future of marketing. 1. AI Advancements in Marketing: The Future Is Here Artificial intelligence (AI) has already significantly impacted marketing; in 2025, its influence will only grow. AI can streamline processes, enhance customer experiences, and provide deeper insights
This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject
In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales. What Are Shopping Ads? Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping
Ever wondered what the term “user experience” actually means” and if it can help your business. Well, in short, you should care about user experience because it is crucial in today’s digital landscape. What is Website User Experience? Website user experience, often called UX, is all about what people see and feel when they engage with your website. UX can encompass everything from how easy your site is to navigate to how quickly it loads and how visually appealing it
This Month’s Marketing Must: Email Marketing Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox 73% of of millennials prefer communications from businesses to come via email. Source: Hubspot September Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Sept 01 – 👨🍼 Fathers Day Wish your social media audience a Happy Fathers Day with a compelling visual of
In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs
