Blog Archives - LocaliQ Blog

Is PMax the Right Campaign for Your Business?

Since the release of Performance Max, Google has positioned it as the new way to buy Google Ads, leveraging AI automation and designed to help advertisers maximise results across Google’s entire network. But does that mean it’s the right fit for every business? While this game-changing campaign type is designed to help advertisers drive conversions across Google’s entire ecosystem including Search, Display, YouTube, Gmail and Discover, it operates very differently from traditional Search campaigns. In this guide, we break down

The Mega Must-Have Marketing Calendar: February 2025

This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to

The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season

Shop Your Way into Generating Sales with Shopping Ads

In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales. What Are Shopping Ads? Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping

The Mega Must-Have Marketing Calendar: October 2024

This Month’s Marketing Must: Shopping Ads! Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips. 62% of people reported using their smartphone to shop online. Source: Statistica Tips to ensure your shopping ads are up to the mark: October Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar

What Is Website User Experience and Why Is It Important?

Ever wondered what the term “user experience” actually means” and if it can help your business. Well, in short, you should care about user experience because it is crucial in today’s digital landscape. What is Website User Experience? Website user experience, often called UX, is all about what people see and feel when they engage with your website. UX can encompass everything from how easy your site is to navigate to how quickly it loads and how visually appealing it

AI and Customer Retention: Using Technology to Build Effective Loyalty Programs

In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs

AI in Event Marketing: Enhancing Planning and Execution

In the realm of event marketing, delivering exceptional experiences and maximising attendee engagement are paramount to success. As technology continues to evolve, Artificial Intelligence (AI) is emerging as a powerful tool for enhancing both the planning and execution phases of events. From streamlining logistics to personalising attendee interactions, AI is revolutionising event marketing strategies in profound ways. In this blog, we explore the transformative impact of AI on event marketing and how businesses can leverage this innovative technology to create