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Reputation Management: Safeguard Your Brand’s Online Presence

Approximately 87% of consumers trust online reviews as much as personal recommendations (Source: Eltrco IQ) With so many platforms where customers can share their opinions, managing your brand’s reputation can feel overwhelming. But don’t worry—there are simple tools and strategies that can help you keep your brand’s reputation intact. In this post, we’ll walk you through what reputation management is, why it’s important, and how to effectively manage it. Here’s a snapshot of what you’ll learn: What is Reputation Management?

The Secret to Closing More Sales? It’s All in the Follow-Up

The Power of Follow-Up Just like milk and bread, in the modern business world, leads have an expiry date. Leave them sitting too long, and they’ll go cold—possibly forever. If you’re struggling to convert leads into paying customers, the issue sometimes isn’t your product or service. It’s actually your follow-up. Why? Many people don’t always buy just because you have a great offer. They buy because they trust you, feel valued, and see a solution to their problem. As they

The Mega Must-Have Marketing Calendar: March 2025

This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to

What is Geofencing? Here’s Everything You Need to Know

Ever feel like your phone knows you too well! One minute you’re walking past a café and then suddenly you receive a notification for a discount on your next coffee? That’s not your phone listening to you but —it’s geofencing marketing in action. This location-based strategy helps businesses connect with potential customers at the right place and time, making their marketing efforts more relevant and impactful. But what exactly is geofencing, how does it work and how can small businesses

SEO for Startups: How to Leverage SEO for Your Startups Success

It’s no secret that a startup struggles with juggling numerous priorities—developing products, managing cash flow, building your team and most importantly, growing your customer base. One of the most effective ways to accelerate this growth is through Search Engine Optimisation (SEO). Whether you’re focused on brand awareness, generating leads or increasing sales, SEO can play a pivotal role in helping you achieve these goals. 1. Goal: Boost Brand Awareness If you’re just starting out, one of your key goals is

The Mega Must-Have Marketing Calendar: February 2025

This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to

Marketing Trends to Watch in 2025: What’s Next for Your Business

This year, it’s crucial for businesses to stay ahead of the curve by embracing the latest marketing trends. The marketing landscape is evolving quickly, and those who adapt will maintain a competitive edge. Here’s a look at the key trends shaping the future of marketing. 1. AI Advancements in Marketing: The Future Is Here Artificial intelligence (AI) has already significantly impacted marketing; in 2025, its influence will only grow. AI can streamline processes, enhance customer experiences, and provide deeper insights

How to Maximise Your Returns During Christmas and New Year

Did you know that in 2023, the average spend for an Australian was $715 during Christmas? So what does this tell us? This festive season period from Black Friday through to New Year is a prime opportunity for retailers to enhance their sales and conclude the year on a high note. However, with intense competition and rising consumer expectations, how can you ensure that your brand stands out? Here are several strategies to help you maximise your returns during this

Unveil The Guidance: What Are SEO Services?

Localiq provides SEO services with undeniable value to businesses across Australia & New Zealand. Search Engine Optimisation or SEO, is useful in enhancing the display of your website on search engines like Google; consequently, it attracts more organic traffic for good business performance. Our diverse set of SEO services rests upon three main pillars. 1. Website Audit and Analysis: The modern-day SEO strategy begins with an audit. We carry out a complete analysis of your website, tracking down all technical issues, considering

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season