Reputation Archives - LocaliQ Blog

The Mega Must-Have Marketing Calendar: April 2025

This Month’s Marketing Must: Reputation Management Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships. Over 90% of Australian consumers read online reviews before making a purchase.Source: Podium

Reputation Management: Safeguard Your Brand’s Online Presence

Approximately 87% of consumers trust online reviews as much as personal recommendations (Source: Eltrco IQ) With so many platforms where customers can share their opinions, managing your brand’s reputation can feel overwhelming. But don’t worry—there are simple tools and strategies that can help you keep your brand’s reputation intact. In this post, we’ll walk you through what reputation management is, why it’s important, and how to effectively manage it. Here’s a snapshot of what you’ll learn: What is Reputation Management?

Creative Best Practices for Designing Impactful Shopping Ads

In digital marketing, crafting visually appealing and effective shopping ads is crucial for capturing consumer attention and driving sales. In the current landscape, understanding and implementing creative best practices can significantly enhance the performance of your shopping ads. Tip: Use high-resolution images and professional photography to showcase your products. Incorporate a visual branding strategy through using crisp, high-quality images of your product/service in various settings (e.g., beachwear by the coast or technology products in urban office settings). High-resolution images allow

Humanising Brands Through Conversations

In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement. Unveiling the Profound Significance of Humanising

Unraveling the Basics of Directory Listings – Enhancing Your Online Visibility

In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility. Understanding Directory Listings At its core, a directory

Building a Strong Online Presence: A Guide to Reputation Management

In today’s digital age, where information travels at the speed of light, establishing and maintaining a positive online presence is crucial for businesses. Consumers increasingly turn to the internet to make informed decisions about products and services, and a company’s online reputation plays a pivotal role in shaping these choices. This brings us to the importance of online reputation management (ORM), a proactive strategy that businesses must adopt to build and safeguard their digital image. Why Online Reputation Management Matters:

Collaborate and Conquer: Building Partnerships to Boost Your Brand During the Holidays

The holiday season is not only a time for joy and celebration but also a strategic opportunity for businesses to collaborate and amplify their online presence. In the spirit of giving, building partnerships can bring a host of benefits, from expanding your reach to enhancing your brand’s credibility. In this blog, we’ll explore the advantages of collaboration during the holidays and how partnering with other businesses can lead to a collective triumph in boosting your brand. 1. Extended Reach and

LocaliQ’s Holiday Marketing Checklist for Small Businesses

The holiday season is a pivotal time for small businesses to capitalise on increased consumer spending and festive cheer. To ensure your local business stands out and thrives during this busy period, LocaliQ has crafted a comprehensive holiday marketing checklist. This checklist covers essential elements, including a strong web presence, effective SEO strategy, and the implementation of chat support. 1. Web Presence Enhancement Update Your Website: Give your website a festive makeover. Ensure that holiday promotions, special offers, and gift