Business Tips Archives - LocaliQ Blog

The Mega Must-Have Marketing Calendar: April 2025

This Month’s Marketing Must: Reputation Management Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships. Over 90% of Australian consumers read online reviews before making a purchase.Source: Podium

Reputation Management: Safeguard Your Brand’s Online Presence

Approximately 87% of consumers trust online reviews as much as personal recommendations (Source: Eltrco IQ) With so many platforms where customers can share their opinions, managing your brand’s reputation can feel overwhelming. But don’t worry—there are simple tools and strategies that can help you keep your brand’s reputation intact. In this post, we’ll walk you through what reputation management is, why it’s important, and how to effectively manage it. Here’s a snapshot of what you’ll learn: What is Reputation Management?

The Secret to Closing More Sales? It’s All in the Follow-Up

The Power of Follow-Up Just like milk and bread, in the modern business world, leads have an expiry date. Leave them sitting too long, and they’ll go cold—possibly forever. If you’re struggling to convert leads into paying customers, the issue sometimes isn’t your product or service. It’s actually your follow-up. Why? Many people don’t always buy just because you have a great offer. They buy because they trust you, feel valued, and see a solution to their problem. As they

The Mega Must-Have Marketing Calendar: March 2025

This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to

What is Geofencing? Here’s Everything You Need to Know

Ever feel like your phone knows you too well! One minute you’re walking past a café and then suddenly you receive a notification for a discount on your next coffee? That’s not your phone listening to you but —it’s geofencing marketing in action. This location-based strategy helps businesses connect with potential customers at the right place and time, making their marketing efforts more relevant and impactful. But what exactly is geofencing, how does it work and how can small businesses

Is PMax the Right Campaign for Your Business?

Since the release of Performance Max, Google has positioned it as the new way to buy Google Ads, leveraging AI automation and designed to help advertisers maximise results across Google’s entire network. But does that mean it’s the right fit for every business? While this game-changing campaign type is designed to help advertisers drive conversions across Google’s entire ecosystem including Search, Display, YouTube, Gmail and Discover, it operates very differently from traditional Search campaigns. In this guide, we break down

SEO for Startups: How to Leverage SEO for Your Startups Success

It’s no secret that a startup struggles with juggling numerous priorities—developing products, managing cash flow, building your team and most importantly, growing your customer base. One of the most effective ways to accelerate this growth is through Search Engine Optimisation (SEO). Whether you’re focused on brand awareness, generating leads or increasing sales, SEO can play a pivotal role in helping you achieve these goals. 1. Goal: Boost Brand Awareness If you’re just starting out, one of your key goals is

The Mega Must-Have Marketing Calendar: February 2025

This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to

How to Set Actionable Marketing Goals and Timelines for 2025

New Year is finally over and as we kick off 2025, it’s the perfect time to sit down and map out your marketing strategy for the year ahead. Setting clear, actionable goals and realistic timelines will keep your team focused and ensure you stay on track. But how do you break down big ideas into manageable actions? It’s all about creating specific, measurable, and achievable goals and tying them to a timeline that keeps you accountable. 1. Focus On

The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject