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How to Convert More Leads Without Spending More on Ads
You’ve invested time and money into getting leads – whether it’s through Google Ads, social media or referrals. But what happens after that? For many small businesses, leads come in… and then nothing. No follow-up. No reminder. No conversion. Here’s the truth You don’t always need more leads. You just need to convert the ones you’re already getting. And the best part? You don’t need to throw more budget and cash at ads to make it happen. You just need
The Mega Must-Have Marketing Calendar: May 2025
This Month’s Marketing Must: Power Up Your Google PMax Looking to get more out of your Google Ads? Performance Max (PMax) is one of the most powerful tools for businesses looking to drive leads, sales, or calls across Google’s entire network—Search, YouTube, Maps, Gmail and more. PMax thrives on fresh, seasonal content and strong customer signals. Use May to feed your campaigns with relevant activity and creative assets that align with what your customers care about this month. May Marketing
Why Most SMBs Lose 30% of Their Leads (And How to Fix It)
Picture this, you’ve worked hard to bring in leads, through consistent marketing effort– whether it’s through your website, social media, word-of-mouth or even old-school flyers. But what if we told you that up to 30% of your leads can still be slipping through the cracks? Not because your product or service isn’t good, but simply because you’re not following up fast enough – or at all. In today’s fast-moving world, people expect quick answers. If they message a business
The Mega Must-Have Marketing Calendar: April 2025
This Month’s Marketing Must: Reputation Management Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships. Over 90% of Australian consumers read online reviews before making a purchase.Source: Podium
Reputation Management: Safeguard Your Brand’s Online Presence
Approximately 87% of consumers trust online reviews as much as personal recommendations (Source: Eltrco IQ) With so many platforms where customers can share their opinions, managing your brand’s reputation can feel overwhelming. But don’t worry—there are simple tools and strategies that can help you keep your brand’s reputation intact. In this post, we’ll walk you through what reputation management is, why it’s important, and how to effectively manage it. Here’s a snapshot of what you’ll learn: What is Reputation Management?
The Mega Must-Have Marketing Calendar: March 2025
This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to
SEO for Startups: How to Leverage SEO for Your Startups Success
It’s no secret that a startup struggles with juggling numerous priorities—developing products, managing cash flow, building your team and most importantly, growing your customer base. One of the most effective ways to accelerate this growth is through Search Engine Optimisation (SEO). Whether you’re focused on brand awareness, generating leads or increasing sales, SEO can play a pivotal role in helping you achieve these goals. 1. Goal: Boost Brand Awareness If you’re just starting out, one of your key goals is
The Mega Must-Have Marketing Calendar: February 2025
This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to
How to Set Actionable Marketing Goals and Timelines for 2025
New Year is finally over and as we kick off 2025, it’s the perfect time to sit down and map out your marketing strategy for the year ahead. Setting clear, actionable goals and realistic timelines will keep your team focused and ensure you stay on track. But how do you break down big ideas into manageable actions? It’s all about creating specific, measurable, and achievable goals and tying them to a timeline that keeps you accountable. 1. Focus On
The Mega Must-Have Marketing Calendar: January 2025
This Month’s Marketing Must: Your Website Start the year by ensuring your website is ready for the year! Be sure to understand and take into account visual appeal, User Interface and ease to the eye! Your content must be crisp and clear to ensure the customer on your website is smooth. 75% of people judge a businesses’s credibility based on their website design.Source: Stanford Tips to ensure your reviews are up to mark: January Marketing & Promotion Ideas Email Subject Line