What is Live Chat and Why You need it!
What is Live Chat and Why You need it!
Live chat has become essential for businesses aiming to provide immediate, personalised customer support. By enabling real-time conversations, it enhances customer satisfaction and can significantly boost conversion rates. Here’s an overview of what live chat entails and how it can benefit your business: What is Live Chat? Live chat is a software solution that allows businesses to communicate directly with website visitors through instant messaging. Typically appearing as a chat window on a website, it enables customers to ask
The Mega Must-Have Marketing Calendar: May 2025
This Month’s Marketing Must: Power Up Your Google PMax Looking to get more out of your Google Ads? Performance Max (PMax) is one of the most powerful tools for businesses looking to drive leads, sales, or calls across Google’s entire network—Search, YouTube, Maps, Gmail and more. PMax thrives on fresh, seasonal content and strong customer signals. Use May to feed your campaigns with relevant activity and creative assets that align with what your customers care about this month. May Marketing
How to Make Customer Always Choose Your Brand! – Build Brand Loyalty Today!
Running and operating a small business is no walk in the park, it requires a focused vision to attract and foster a customer base! Whilst attracting should also be the focus, the beauty of nurturing brand loyalty can lead to repeat purchases, positive reviews and social media shares, accelerating growth with less effort. Sounds great right? Well, how do we actually achieve it? Well there is no secret potion for customers to be loyal but we have come together to
Why Most SMBs Lose 30% of Their Leads (And How to Fix It)
Picture this, you’ve worked hard to bring in leads, through consistent marketing effort– whether it’s through your website, social media, word-of-mouth or even old-school flyers. But what if we told you that up to 30% of your leads can still be slipping through the cracks? Not because your product or service isn’t good, but simply because you’re not following up fast enough – or at all. In today’s fast-moving world, people expect quick answers. If they message a business
The Mega Must-Have Marketing Calendar: April 2025
This Month’s Marketing Must: Reputation Management Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships. Over 90% of Australian consumers read online reviews before making a purchase.Source: Podium
Reputation Management: Safeguard Your Brand’s Online Presence
Approximately 87% of consumers trust online reviews as much as personal recommendations (Source: Eltrco IQ) With so many platforms where customers can share their opinions, managing your brand’s reputation can feel overwhelming. But don’t worry—there are simple tools and strategies that can help you keep your brand’s reputation intact. In this post, we’ll walk you through what reputation management is, why it’s important, and how to effectively manage it. Here’s a snapshot of what you’ll learn: What is Reputation Management?
The Secret to Closing More Sales? It’s All in the Follow-Up
The Power of Follow-Up Just like milk and bread, in the modern business world, leads have an expiry date. Leave them sitting too long, and they’ll go cold—possibly forever. If you’re struggling to convert leads into paying customers, the issue sometimes isn’t your product or service. It’s actually your follow-up. Why? Many people don’t always buy just because you have a great offer. They buy because they trust you, feel valued, and see a solution to their problem. As they
The Mega Must-Have Marketing Calendar: March 2025
This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to
What is Geofencing? Here’s Everything You Need to Know
Ever feel like your phone knows you too well! One minute you’re walking past a café and then suddenly you receive a notification for a discount on your next coffee? That’s not your phone listening to you but —it’s geofencing marketing in action. This location-based strategy helps businesses connect with potential customers at the right place and time, making their marketing efforts more relevant and impactful. But what exactly is geofencing, how does it work and how can small businesses
Is PMax the Right Campaign for Your Business?
Since the release of Performance Max, Google has positioned it as the new way to buy Google Ads, leveraging AI automation and designed to help advertisers maximise results across Google’s entire network. But does that mean it’s the right fit for every business? While this game-changing campaign type is designed to help advertisers drive conversions across Google’s entire ecosystem including Search, Display, YouTube, Gmail and Discover, it operates very differently from traditional Search campaigns. In this guide, we break down