The Mega Must-Have Marketing Calendar: April 2025
This Month’s Marketing Must: Reputation Management
Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships.
Over 90% of Australian consumers read online reviews before making a purchase.
Source: Podium
Tips to Improve Your Online Reputation:
⭐ Encourage customer feedback: Actively ask satisfied customers to leave a review on Google, Facebook, or industry-specific platforms.
⭐ Respond to all reviews: Whether positive or negative, responding professionally shows you value customer feedback and are willing to improve.
⭐ Leverage positive testimonials: Showcase great reviews on your website, social media, and marketing materials to build trust.
⭐ Monitor your brand mentions: Use tools like Google Alerts or review management software to stay on top of what people are saying about your business.
April Marketing & Promotion Ideas
- Autumn Clean-Up for Your Online Reputation – Use April to refresh your online presence by requesting new reviews and responding to existing ones.
- Easter (April 1st) – Run a fun Easter-themed giveaway, encouraging customers to leave a review for a chance to win a prize.
- World Creativity & Innovation Day (April 21st) – Share how your business has innovated in customer service, product development, or marketing.
- Earth Day (April 22nd) – Showcase sustainable business practices or feature eco-friendly customer testimonials.
- ANZAC Day (April 25th) – Honour and acknowledge the day with a thoughtful post reflecting on its significance in Australia.
Email Subject Line Ideas
- Your Opinion Matters! Leave a Review Today
- [Name], We’d Love Your Feedback!
- See What Customers Are Saying About Us
- How We’re Improving Your Experience This Year
- An Easter Surprise for Our Loyal Customers!
Social Calendar Highlights
Social Calendar Highlights
📅 April 1st – Easter Monday 🐣
Celebrate Easter with a fun and engaging social post or promotion to encourage reviews and customer engagement.
📅 April 21st – World Creativity & Innovation Day 🎨
Highlight creative ways your business stands out, from customer service innovations to unique marketing campaigns.
📅 April 22nd – Earth Day 🌎
Showcase your business’s commitment to sustainability and encourage customers to leave reviews about your eco-friendly efforts.
📅 April 25th – ANZAC Day 🇦🇺
Acknowledge the significance of ANZAC Day with a respectful post or message of remembrance.
(Download your printable April guide here)
Managing your online reputation might feel overwhelming, but it’s one of the most effective ways to build trust and drive sales. If you’re ready to take control of your brand’s image, our team is here to help. Let’s work together to create a review management strategy that keeps your business ahead of the competition!
