This Month’s Marketing Must: Video Content
Video killed the radio star, and it’s still on the rise. Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you.
72% of customers would rather learn about a product or service through a video than text.
Source: Hubspot
- Make a quick video from your cell phone walking through your location or introducing yourself and share it on social media.
- Try going live on Facebook or Instagram to build engagement with your audience.
- Test YouTube Ads to further engage and reach your audience.
August Marketing & Promotion Ideas
- Back-to-school season is around the corner! Run a back-to-school promotion to reach students and their parents.
- It’s not too early to start thinking about your holiday marketing plan–outline your specials and promotions now and let your marketing partner know what you’re planning.
- Everyone likes a good pen or tote bag–consider giving out promotional materials to your customers to stay top-of-mind.
Email Subject Line Ideas
- August Extravaganza: Your Ticket to Savings and Sunshine!
- Stay Cozy This August: Your Guide to Comfort & Savings!
- The only back-to-school shopping list you need
- Get ready! Our back-to-school sale is days away!
Social Calendar Highlights
đź“… Aug 13 – đź”´ Red Nose Day
Encourage your followers to take a selfie wearing a red nose or holding a red nose prop and share it on their social media platforms using the hashtag #RedNoseDay.
đź“… Aug 19 – đź“· World Photography Day
Share your favourite photography and why it matters to you. Encourage your audience to do the same and use the hashtag #WorldPhotographyDay
đź“… Aug 22 – đź«‚Daffodil Day
Share educational content about cancer prevention, early detection, and treatment options. This can include infographics, videos, and blog posts with practical advice #DaffofilDay
(Download your printable August guide here)
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Carla Devot-Manoukian