This Month’s Marketing Must: Your Website
Start the year by ensuring your website is ready for the year! Be sure to understand and take into account visual appeal, User Interface and ease to the eye! Your content must be crisp and clear to ensure the customer on your website is smooth.
75% of people judge a businesses’s credibility based on their website design.
Source: Stanford
Tips to ensure your reviews are up to mark:
- Make sure your website is responsive–meaning it looks great on desktop, mobile, and tablets.
- Check that your contact information is prominently displayed on your homepage and most other pages on your site.
- Test a few links and your form fill to make sure customers can easily contact you if they try.
January Marketing & Promotion Ideas
- Run a 25% off sale to start the year 2025.
- Make New Year’s resolutions for your business, and if applicable, share them with your customers on social media or through email marketing.
- Host or attend a blood drive as a company this can be a great CSR activity as January is National Blood Drive month.
- Write a holiday round-up post for your company blog or social sites–include pictures of how you and your team celebrated.
Email Subject Line Ideas
- Bringing you cheer for the New Year
- New Year=New You! Only at [Business]
- Don’t Let These January Deals Melt Over!
- It’s Summer savings ❄
- 5 Ways to Make This Your Best Year Yet
Social Calendar Highlights
📅 Jan 1st– 💥New Years Day
Post a social campaign for New Year’s day and wish your audience a Happy New Year! #HappyNewYear
📅 Jan 10th – 🌱 House Plant Appreciation Day
Celebrate by encouraging your team to post pictures of their house plants.
📅 Jan 26 – 🇦🇺 Australia Day
Celebrate this day by wishing your followers a Happy Australia Day and be sure to update your hours #AustraliaDay
(Download your printable January guide here)
With the beginning of the year, digital marketing can feel confusing and overwhelming. You may feel like there is so much to do and so much to achieve that’s where our consultants come in! We are always here to lend a hand. Our team of marketing experts will collaborate with you to develop campaigns tailored to your specific goals.
