This Month’s Marketing Must: Social Media
Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest!
- Make sure your website is responsivemeaning it looks great on desktop, mobile, and tablets.
- Check that your contact information is prominently displayed on your homepage and most other pages on your site.
- Test a few links and your form fill to make sure customers can easily contact you if they try.
May Marketing & Promotion Ideas
- Take some time to make sure you’ve responded to all your business’s reviews so far this year.
- If you’re near a college, offer a special student discount before school gets out for the semester.
- Launch a customer loyalty program if you don’t already have one to reward your customers and keep them coming back.
- Consider partnering with a few local businesses for a “block party” to take advantage of nicer weather and get the word out about your business.
Email Subject Line Ideas
- Colder Weather but Hotter Deals 🔥
- MAYbe you should open this…
- [Name], Major May Savings Across All Services!
- Calling all moms! Special savings inside…
- Sneak Peek: What’s Coming Up for Winter
Social Calendar Highlights
📅 May 12 – 👩🍼 Mother’s Day
Shout out to all the moms on social media – share a special message, and include a picture with you and your mom, or you and your kids if you’re a mom! #mothersday
📅 May 17 – 🍰 World Baking Day
Bake your favourite dessert for your loved ones, friends or colleagues and show everyone on social media to spread the love. #worldbakingday
📅 May 18 – 🫂 National Volunteer Week
Use this opportunity to showcase how you and your company give back. From food runs to neighbourhood cleanups, the options are endless! #nationalvolunteerweek
(Download your printable May guide here)
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