The Mega Must-Have Marketing Calendar: May 2025
This Month’s Marketing Must: Power Up Your Google PMax
Looking to get more out of your Google Ads? Performance Max (PMax) is one of the most powerful tools for businesses looking to drive leads, sales, or calls across Google’s entire network—Search, YouTube, Maps, Gmail and more.
PMax thrives on fresh, seasonal content and strong customer signals. Use May to feed your campaigns with relevant activity and creative assets that align with what your customers care about this month.
May Marketing & Promotion Ideas (Optimised for Awareness + Clicks)
🌸Mother’s Day -Celebrate your customers by running a Mother’s Day giveaway or special offer.
✅Encourage customers to share stories or leave a heartfelt review
about how your business has helped make a mum’s day.
⭐ Just like your wardrobe changes with the season, so should your online presence. Take this month to follow up on recent jobs or services and ask for fresh reviews
May Subject Line Ideas
- Time for an Autumn Clean-Up—Online Edition
- Small Biz, Big Heart – Let’s Celebrate Local
- EOFY Is Coming – Are You Ready?
- Running PMax? Don’t Let Reviews Fall Behind!
- Local Love—Let’s Talk Google Reviews
Social Calendar Highlights
Social Calendar Highlights
📅 May 4th – Star Wars Day
Commemorate Star Wars Day with your team! Get together and host a themed quiz!
📅 May 11th–Mothers Day
Shout out to all the moms on social media—share a special message, and include a picture
with you, your mom and your kids if you’re a mom!
📅 May 16th – Pink Shirt Day
This day is an annual event against bullying held in Canada & New Zealand. Be sure to
motivate your team to wear Pink!
(Download your printable May guide here)
Want help building better PMax campaigns? From creative assets to seasonal offer ideas, we’ve got you covered. Let’s get your May ads working smarter, not harder.
