This Month’s Marketing Must: Email Marketing
Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox
73% of of millennials prefer communications from businesses to come via email.
Source: Hubspot
- Use targeted email marketing to segment your audience and personalise your email messages to increase open rates.
- Make sure your subject line is catchy, straightforward, and enticing.
- Keep your email marketing messages short and sweetleading with a deal or promotion never hurts!
September Marketing & Promotion Ideas
- Take a minute to plan out or confirm your Q4 marketing goals so you’re prepared to end the year in a strong position.
- Check in to see how customers feel about your business by sending out a survey asking for feedback.
- September is a busy month as it marks the beginning of the spring season – If you haven’t done so yet, reintroduce your business to locals and reach new community members by sending out a direct mail campaign with a special promotion.
Email Subject Line Ideas
- It’s officially Shop and Save September
- [Name], rake in these Spring savings
- Our Top 5 September Survival Tips
- [Name], You need this for Spring!
- Sweet September – where you need to go
Social Calendar Highlights
📅 Sept 01 – 👨🍼 Fathers Day
Wish your social media audience a Happy Fathers Day with a compelling visual of a hands on dad. #fathersday
📅 Sept 10 – 👐 R U OK Day
Spread awareness to both your team and the audience about having regular check ups and normalise meaningful conversations. To assist with messaging and visuals – check out the R U OK website below.
Digital Assets: R U OK Digital Assets
📅 Sept 30 – 🎙️International Podcast Day
Share your favourite podcast recommendations from different genres or themes on the day. Encourage your audience to share their favourite podcasts too, using the hashtag #InternationalPodcastDay!
(Download your printable September guide here)
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