Carla is the Marketing & Communications Specialist at LocaliQ ANZ, working on B2B initiatives with a focus on strategic messaging. Her expertise spans digital marketing, content creation, and campaign management, driving tangible results through a blend of creativity and data-driven insights. Outside of work, she enjoys reading, baking, and building with Legos. With a dedication to details and a genuine passion for local marketing, Carla continuously seeks growth opportunities to further enhance her skills and impact in the marketing field.
In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs
In the fast-paced world of digital marketing, staying ahead requires not just keeping up with trends but also leveraging cutting-edge technologies. One such technology making waves in the industry is Artificial Intelligence (AI). From automating tasks to personalising user experiences, AI is revolutionising content marketing strategies in profound ways. In this blog, we explore how AI is transforming content marketing and why it’s essential for marketers to embrace this transformative technology. Understanding AI in Content Marketing Artificial Intelligence refers to
In the realm of event marketing, delivering exceptional experiences and maximising attendee engagement are paramount to success. As technology continues to evolve, Artificial Intelligence (AI) is emerging as a powerful tool for enhancing both the planning and execution phases of events. From streamlining logistics to personalising attendee interactions, AI is revolutionising event marketing strategies in profound ways. In this blog, we explore the transformative impact of AI on event marketing and how businesses can leverage this innovative technology to create
This Month’s Marketing Must: Video Content Video killed the radio star, and it’s still on the rise. Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. 72% of customers would rather learn about a product or service through a video than text. Source: Hubspot August Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Aug 13 –
In the rapidly evolving landscape of digital marketing, local businesses are constantly seeking ways to improve efficiency and enhance customer experiences. One of the most promising developments in recent years has been the integration of Artificial Intelligence (AI) into business processes. While AI’s potential is often discussed in grand terms, its smaller, more immediate impacts can be equally transformative for local businesses. Automating Routine Tasks One of the most practical applications of AI for local businesses is the automation of
In the dynamic world of e-commerce, staying ahead of the curve is crucial for success. As technology continues to evolve, one innovation stands out for its transformative potential: Artificial Intelligence (AI). AI is revolutionising e-commerce marketing strategies, enabling businesses to personalise customer experiences, optimise operations, and drive growth in unprecedented ways. In this blog, we explore the significant impact of AI on e-commerce marketing and why it can be helpful for businesses to embrace this game-changing technology. The Role of
The marketing industry has always been at the forefront of adopting new technologies and tools to enhance creativity and efficiency. From the introduction of stock images to the latest advancements in Artificial Intelligence (AI), each innovation has brought significant changes to the way marketing professionals operate. In this blog, we will explore the emergence of AI in marketing, compare it to the transformative impact of stock images, and discuss the enduring importance of soft skills in this evolving landscape. The
This Month’s Marketing Must: Listings How do your listings look online? Your local listings are an important part of your online presence because they show up in local searches, house reviews, and can increase your visibility on search engines. 68% of people would stop working with a local business if they found incorrect info in their local listings. Source: BrightLocal July Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Jul – 🥤 Dry July Whether it’s
In today’s digital age, businesses must meet customers where they are. With the proliferation of communication channels—from social media and email to chatbots and messaging apps—businesses have unprecedented opportunities to engage with their audience. However, this also presents a challenge: ensuring a consistent and cohesive experience across all these channels. Enter multichannel conversational strategies. Understanding Multichannel Conversational Strategies Multichannel conversational strategies involve using various communication platforms to engage with customers in real-time, delivering seamless and personalised interactions. The goal is
In today’s digitally driven world, businesses face a tough challenge, of figuring out how to manage a growing number of advertising channels to effectively reach and engage their target audiences. From online publishers like Google and Facebook, to website presence like SEO and live chat tools each channel presents unique advantages for businesses to reach potential leads. The Evolving Consumer Journey Modern consumers today are not confined to a single platform; they interact with brands across various touchpoints, making it
