YouTube Archives - LocaliQ Blog

Unlocking the Power of Power Pairs in Cross Media Optimisation (XMO)

In today’s digitally driven world, businesses face a tough challenge, of figuring out how to manage a growing number of advertising channels to effectively reach and engage their target audiences. From online publishers like Google and Facebook, to website presence like SEO and live chat tools each channel presents unique advantages for businesses to reach potential leads. The Evolving Consumer Journey Modern consumers today are not confined to a single platform; they interact with brands across various touchpoints, making it

Market Better to Gen Z

Roughly two thirds of all spend on small businesses is from Generation Z and Millennials. Gen Z will continue to become a major force as a consumer cohort and brands must learn how to communicate and market their products in an impactful way to reach the first digital native generation of consumers.

Why Your Lead Gen Strategy Should Include YouTube Ads

YouTube is fertile ground for advertising, providing access to a huge population of potential customers. For local businesses, there is a great opportunity to capture the attention of a new, broader, more relevant audience with your advertising. Let’s walk through everything you need to know about YouTube advertising, from what it is, to the types of ads you can run, and how to get the most out of each campaign.

The Psychology Behind Video Advertising

86% of internet users have been swayed by video advertising to purchase a product. That’s almost double that of written content, sitting at only 44%. This staggering statistic highlights the serious power of video when it comes down to the nitty-gritty of purchasing behaviour. So why is video advertising so successful when it comes to engaging audiences? The answer lies in consumer psychology. There are 3 ‘powers of persuasion’ (also known as the pillars of rhetoric) that can be used to