You have heard of Digital Marketing Consultants (DMC), but you’re not too sure what they really do. Don’t worry – You are not alone! Before working in digital marketing, I was also clueless. They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help attract new customers. With more and more businesses looking for effective digital marketing, the need for skilled and experienced DMCs are
Introducing to you one of the greatest highlights of 2018, ReachLocal’s very own ReachSocial Ads (RSA) with Smart Optimisation Technology. A social advertising solution for both Facebook and Instagram with AI technology, something not even Facebook offers yet. This technology is specifically designed to run multiple Facebook advertising objectives in a single campaign and optimise that campaign around one specific goal. Both Facebook and RSA have set goals you can choose from. Whether you are choosing to optimise for contact generation, increased reach or creating
Considering there are over a billion active users daily on social media, it is not news that every business should be present on these channels. But there are number of elements that can work towards the success or failure of your business on social media. By the end of this blog, you should have a better understanding of how to set yourself up on these channels, know exactly how social media can benefit your business. As of January 2018, there are over 3.196 billion active users on social media, and that number is growing day by day. Social media has a huge impact on society and the way we consume information. Social
Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your
This was me two years ago. After years of working for a major power tool supplier and travelling the world, I started a new role as Marketing Manager for a digital company. I was over the moon about this exciting opportunity. But reality hit me hard and quick. I knew how to calculate the right anchor solution, sell concrete saws and how to pitch the latest cordless hammer drill. But keywords, meta tags, SEO, PPC, buyer personas and nurture campaigns
If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more. This makes
Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. 1. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation
Does your business have the time and resources to develop new products or cater to the needs of the fast moving digital advertising industry? What if we told you we could give your clients confidence that their digital marketing strategy is successful with facts and data, not just opinions? If you’re a technology company looking to add additional services to your product offering or have clients who could benefit from digital marketing, why not leverage our expertise? ReachLocal is a
