The Mega Must-Have Marketing Calendar: May 2025

The Mega Must-Have Marketing Calendar: May 2025

This Month’s Marketing Must: Power Up Your Google PMax Looking to get more out of your Google Ads? Performance Max (PMax) is one of the most powerful tools for businesses looking to drive leads, sales, or calls across Google’s entire network—Search, YouTube, Maps, Gmail and more. PMax thrives on fresh, seasonal content and strong customer signals. Use May to feed your campaigns with relevant activity and creative assets that align with what your customers care about this month. May Marketing

Read More...

The Mega Must-Have Marketing Calendar: April 2025

The Mega Must-Have Marketing Calendar: April 2025

This Month’s Marketing Must: Reputation Management Start this month by considering your brand’s online reputation! If you’re struggling to attract new customers or noticing a dip in trust, it may be time to focus on reputation management. Reviews and customer feedback can significantly impact your business—both positively and negatively. Having a proactive strategy to request, monitor, and respond to reviews can build credibility and strengthen customer relationships. Over 90% of Australian consumers read online reviews before making a purchase.Source: Podium

Read More...

The Mega Must-Have Marketing Calendar: March 2025

The Mega Must-Have Marketing Calendar: March

This Month’s Marketing Must: Your Email Marketing & SMS Marketing Start this month by considering brand loyalty! If you are finding yourself just not being able to secure as many sales as possible? or you’re just not able to seal the deal, it may be time to consider a lead nurturing process. Email/SMS marketing can be one of the most critical platforms to continue to engage with your target audience and build a relationship, even when they’re not ready to

Read More...

The Mega Must-Have Marketing Calendar: February 2025

This Month’s Marketing Must: Your Social Media Start this short month by NOT winging it. Your social media is one of the most critical platforms to engage with your target audience, so it is safe to say spend time building your content plan. Understanding your consumer is vital, before you create content always think about the end user and if they will find this content helpful. Lastly, your content must be crisp and clear to ensure your customer continues to

Read More...

The Mega Must-Have Marketing Calendar: January 2025

Discover Australia's top marketing moments to engage customers, build loyalty, and drive revenue. ‍. This year is filled with opportunities

This Month’s Marketing Must: Your Website Start the year by ensuring your website is ready for the year! Be sure to understand and take into account visual appeal, User Interface and ease to the eye! Your content must be crisp and clear to ensure the customer on your website is smooth. 75% of people judge a businesses’s credibility based on their website design.Source: Stanford Tips to ensure your reviews are up to mark: January Marketing & Promotion Ideas Email Subject Line

Read More...

The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject

Read More...

The Mega Must-Have Marketing Calendar: October 2024

This Month’s Marketing Must: Shopping Ads! Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips. 62% of people reported using their smartphone to shop online. Source: Statistica Tips to ensure your shopping ads are up to the mark: October Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar

Read More...

Creative Best Practices for Designing Impactful Shopping Ads

Shopping Ads: Boost E-Commerce Sales with Visual Product Advertising

In digital marketing, crafting visually appealing and effective shopping ads is crucial for capturing consumer attention and driving sales. In the current landscape, understanding and implementing creative best practices can significantly enhance the performance of your shopping ads.  Prioritise High-Quality Visuals  Tip: Use high-resolution images and professional photography to showcase your products.  Incorporate a visual branding strategy through using crisp, high-quality images of your product/service in various settings (e.g., beachwear by the coast or technology products in urban office settings).

Read More...

The Mega Must-Have Marketing Calendar: September 2024

AI and Customer Retention Using Technology to Build Effective Loyalty Programs 

This Month’s Marketing Must: Email Marketing Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox 73% of of millennials prefer communications from businesses to come via email. Source: Hubspot September Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Sept 01 – 👨‍🍼 Fathers Day Wish your social media audience a Happy Fathers Day with a compelling visual of

Read More...