The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject

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Video Ads: Boosting Your Sales for the Upcoming Sale Seasons 

Video Ads Boosting Your Sales for the Upcoming Sale Seasons

As the festive season approaches, businesses are gearing up for a surge in sales. With so many options competing for consumers’ attention, standing out from the crowd is more important than ever. One powerful way to capture that attention is through video advertising and leverage it’s ability to boost your sales during the upcoming sale season.   The Power of Video Advertising  Video ads have become a dominant force in digital marketing and for good reason. Studies show that people are

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Does my business need SEO? 

In today’s competitive digital space, having an online presence isn’t just beneficial; it’s required for any business looking to thrive. But amidst the vast sea of digital marketing strategies, one question often arises: does my business really need SEO (Search Engine Optimisation)? The answer is yes, and here’s why. Understanding SEO  First, you need to understand if your business needs SEO. In short, SEO is the process of optimising your website to rank higher in search engine results, making it

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7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween 

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween 

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween!  1. Create a Hauntingly Good Marketing Campaign  Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season

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Shop Your Way into Generating Sales with Shopping Ads 

In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales.  What Are Shopping Ads?  Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping

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The Mega Must-Have Marketing Calendar: October 2024

This Month’s Marketing Must: Shopping Ads! Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips. 62% of people reported using their smartphone to shop online. Source: Statistica Tips to ensure your shopping ads are up to the mark: October Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar

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Creative Best Practices for Designing Impactful Shopping Ads

Shopping Ads: Boost E-Commerce Sales with Visual Product Advertising

In digital marketing, crafting visually appealing and effective shopping ads is crucial for capturing consumer attention and driving sales. In the current landscape, understanding and implementing creative best practices can significantly enhance the performance of your shopping ads.  Tip: Use high-resolution images and professional photography to showcase your products.  Incorporate a visual branding strategy through using crisp, high-quality images of your product/service in various settings (e.g., beachwear by the coast or technology products in urban office settings). High-resolution images allow

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The Mega Must-Have Marketing Calendar: September 2024

AI and Customer Retention Using Technology to Build Effective Loyalty Programs 

This Month’s Marketing Must: Email Marketing Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox 73% of of millennials prefer communications from businesses to come via email. Source: Hubspot September Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Sept 01 – 👨‍🍼 Fathers Day Wish your social media audience a Happy Fathers Day with a compelling visual of

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