Whether you’re planning for it or not, your customers and your potential customers are looking for you online. 78% of marketers say they have achieved success as the result of investing in content marketing and believe it has allowed them to build credibility with their potential customers. Here are five ways content marketing is setting a foundation that can help your business grow online.
Once you’ve claimed and verified a business on Google, it’s time to take it a step further and optimise your listing. Here are four simple tips to help you actually show up in the local searches.
Ever wonder how Google knows exactly where businesses are, how to contact them, and what their hours of operation are? If you’re just starting out and want to put your business on the map or have been struggling to get customers in the door, it’s time for Google My Business. Learn how you can claim your business listings on Google with 2 easy steps.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review? The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative
By ReachLocal Australia Sales Manager, Garry Mautner. How many times have I heard this? “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.” Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews? You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a
Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get
