93% of people say they are influenced by online reviews. Online reviews work a lot like word-of-mouth referrals and can mean big money for your business and contribute to your search engine rank. This month, make time to review your online listings and develop ways to gain more positive online reviews for your business.
Do you have a way to track and manage your leads? Implementing a lead management system can increase lead conversions, help you know which channels are driving the best results, and put you in control of your business growth. This month why not work with a marketing partner to refresh your lead management system. This Month’s Marketing Must: Lead Management 53% of marketers spend over half their budgets on lead generation. August Marketing & Promotion Ideas Social Calendar Highlights 📅
Did you know there’s a way to keep your business in front of people until they decide to convert into customers? With retargeting, once someone leaves your website, they’re targeted with ads for your business on sites across the web.
After giving your social media sites a little love last month, let’s take it a step further! Facebook advertising can help you reach a new audience on both Facebook and Instagram–two places you can’t afford to be missing out on.
Your social media sites give you a place to directly engage with your target audience and brand fans–so they shouldn’t be ignored! Take a minute this month to look at your social media channels. Can they be improved?
One of the first things to do when performing an analysis of your business is to identify your competitors. But how exactly do we find out who our competitors are and why is it so important? We look at the why and how you should identify your competitors, as well as what you should know about your competitors and how to use that to gain competitive advantage.
Like many other aspects of your business, you need to take the time to plan the structure and design of a website. We share 10 ways to make your website great.
Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. If you haven’t already, April is the time to consider adding a Live Chat tool to your business’ website.
With more people using search engines and social media to browse, research, and purchase products and services, paid advertising should be a key part of your marketing strategy to boost your business and attract ideal consumers. We share the key characteristics of Paid Search and Paid Social, and how both can work for your small business.
March marks the beginning of Autumn, when the leaves begin to change colour and temperatures start to drop. During this month of transition, now is the perfect time to ensure your website is doing the most for your business. Is it time for a website refresh?
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