Business Tips Archives - Page 11 of 12

5 Ways to Get More Online Reviews

Whether it’s choosing a restaurant or deciding on which movie to watch, we frequently turn to online reviews to help us make decisions. Thanks to the internet, we are now more informed and empowered by leaving reviews on business sites, search engines and social media. In fact, 90% customers read online reviews before making any buying decisions – completely changing the way we purchase products and services. Customer reviews are extremely influential in helping to increase your sales. They are one of the best ways to get

Reap the Benefits of Revamping Your Website

In any line of work, first impressions are everything! Your website is your business’s most important marketing asset, it should reflect the company’s persona. Perhaps you are thinking, “I’ve got everything I need for a customer on my website”, but when was the last time you updated it? Customer standards are evolving along with technology, so if a site isn’t current then it will be perceived as outdated. If you stay on top of the latest trends and understand users’ behaviours, then you can move far

Bidding on Your Brand Name – Should You Do It?

As a business owner or marketer I’m sure you’ve asked yourself the following question: “Should I bid on my business’ brand name as a keyword?” Good question! Let’s take a look in more detail at some points you should consider when making this decision. The first consideration is, are you paying for something that you would normally get for free? You may have a strong brand name already, you may have a lot of repeat business or prospects who have

Digital Marketing Tips For The Holiday Season

Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you

Target Local Customers Quickly and Efficiently

Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your

Why Partner with ReachLocal? 5 Marketing Advantages

Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. 1. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation

The Importance of High Quality Creatives for Effective Digital Marketing

A great strategy without great creatives is like an unbaked cake. While all the ingredients are present – it won’t rise and be delicious until you’ve applied some heat. You may have an unbeatable offer and a great landing page but you need high quality creatives to inspire your customers to drive click-throughs. In this article we will explore what we know about ad creatives and how we can achieve success with excellent creatives. What we know about Ad Creatives:

Pair Your Online Marketing with Your Offline Advertising for Better Results

It’s no secret that companies are spending more time and effort on digital marketing as more consumers look for them online. If you are looking for ways to integrate and connect your online and offline marketing efforts here are a few ideas to consider: Television Ads and Billboards While television advertising was an unrivalled way to reach consumers for decades, the growth of online content requires a change in tactics. To reach today’s audience, you need to integrate and shift

Digital Never Sleeps

In my recent travels through London I saw this sign in one of the many H&M stores I visited. My very first thought was Yes! Anything I don’t buy today I can buy online. But being a digital marketer, the message struck a chord with me. Here are the 3 things it made me think: 1. It’s not just fashion that never sleeps Shoppers are now online at all hours of the day, purchasing everything from books to computers to