This Month’s Marketing Must: Video Content Video killed the radio star, and it’s still on the rise. Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. 72% of customers would rather learn about a product or service through a video than text. Source: Hubspot August Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Aug 13 –
This Month’s Marketing Must: Listings How do your listings look online? Your local listings are an important part of your online presence because they show up in local searches, house reviews, and can increase your visibility on search engines. 68% of people would stop working with a local business if they found incorrect info in their local listings. Source: BrightLocal July Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Jul – 🥤 Dry July Whether it’s
In today’s digital age, businesses must meet customers where they are. With the proliferation of communication channels—from social media and email to chatbots and messaging apps—businesses have unprecedented opportunities to engage with their audience. However, this also presents a challenge: ensuring a consistent and cohesive experience across all these channels. Enter multichannel conversational strategies. Understanding Multichannel Conversational Strategies Multichannel conversational strategies involve using various communication platforms to engage with customers in real-time, delivering seamless and personalised interactions. The goal is
This Month’s Marketing Must: Social Media Do you have a way to answer questions, capture leads, and give helpful information right on your website? Live chat gives you a way to do all that and more. More than 30% of customers expect live chat on your website. Source: Gorgias June Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Jun 5 – 🌏 World Environment Day Make a fun event out of this social media holiday! Invite
In today’s digital landscape, businesses are constantly seeking innovative ways to engage with their audience and drive meaningful interactions. One such avenue that has gained immense traction is conversational marketing. Conversational marketing, with its personalised and real-time approach, has emerged as a powerful tool for businesses to connect with their customers on a deeper level. However, like any marketing strategy, the success of conversational marketing efforts hinges on the ability to measure performance accurately. In this blog, we’ll delve into
This Month’s Marketing Must: Social Media Your website is the hub for your business and the foundation for all your other digital marketing strategies. Don’t have one yet? Now’s the time to invest! 86% of consumers won’t buy from a company with a poorly designed website Source: IronMonk May Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 May 12 – 👩🍼 Mother’s Day Shout out to all the moms on social media – share a special
In the ever-evolving landscape of digital marketing, where consumers are constantly exposed to a barrage of advertisements and promotional content, the quest for brand differentiation has never been more challenging. Beyond the allure of captivating visuals and catchy slogans lies a deeper imperative for brands to establish genuine connections with their audience. Enter conversational marketing – a dynamic strategy that places emphasis on real-time, personalised interactions to humanise brand communication and foster meaningful engagement. Unveiling the Profound Significance of Humanising
In the vast expanse of the internet, where countless websites vie for attention, achieving visibility can be a daunting task. Amidst the complexities of search engine algorithms and digital marketing strategies, there exists a fundamental yet often overlooked tool for bolstering online presence: directory listings. In this blog post, we unravel the basics of directory listings, shedding light on their essential principles and elucidating how they can profoundly impact your online visibility. Understanding Directory Listings At its core, a directory
In today’s digital landscape, the way users search for information is rapidly evolving. With the rise of smart assistants like Siri, Alexa, and Google Assistant, voice search has become increasingly popular. According to DemandSage, in 2024, voice search assistants are answering 93.7% of search queries on average. This shift has significant implications for SEO strategies, prompting businesses to explore innovative approaches to stay visible and relevant in the online sphere. In this blog post, we’ll delve into the impact of
The realm of digital marketing, where the landscape is constantly evolving, presents businesses with new challenges and opportunities daily. One strategy that has gained traction in recent years is a holistic approach that combines various digital solutions to maximise marketing effectiveness. While our previous blog explored the benefits of integrating SEM with other digital channels, this article will delve into a different aspect: leveraging these methods to enhance customer engagement. Let’s explore how combining different digital solutions can create immersive
