How to use LinkedIn to set up your Brand and Build Connections for Leads.

Using LinkedIn for Leads: A Guide for Australian Businesses 

Did you know, there are 900 million professionals on LinkedIn making it more important than ever to leverage this platform in today’s business world. LinkedIn, as a professional networking platform, is a large network which offers unique opportunities to connect with potential clients and partners. Once you get the LinkedIn recipe right, there will you’ll be on your way to bringing in more targeted leads, grow your revenue, all on the same platform  Understanding LinkedIn’s Potential  LinkedIn is not just

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The Mega Must-Have Marketing Calendar: December 2024

This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject

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The Mega Must-Have Marketing Calendar: November 2024

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This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge

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7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween 

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween 

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween!  1. Create a Hauntingly Good Marketing Campaign  Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season

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Shop Your Way into Generating Sales with Shopping Ads 

In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales.  What Are Shopping Ads?  Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping

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Creative Best Practices for Designing Impactful Shopping Ads

Shopping Ads: Boost E-Commerce Sales with Visual Product Advertising

In digital marketing, crafting visually appealing and effective shopping ads is crucial for capturing consumer attention and driving sales. In the current landscape, understanding and implementing creative best practices can significantly enhance the performance of your shopping ads.  Prioritise High-Quality Visuals  Tip: Use high-resolution images and professional photography to showcase your products.  Incorporate a visual branding strategy through using crisp, high-quality images of your product/service in various settings (e.g., beachwear by the coast or technology products in urban office settings).

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The Mega Must-Have Marketing Calendar: August 2024

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This Month’s Marketing Must: Video Content Video killed the radio star, and it’s still on the rise. Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. 72% of customers would rather learn about a product or service through a video than text. Source: Hubspot August Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Aug 13 –

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The Small Yet Powerful Impact of AI on Local Business Efficiency 

The Small Yet Powerful Impact of AI on Local Business Efficiency 

In the rapidly evolving landscape of digital marketing, local businesses are constantly seeking ways to improve efficiency and enhance customer experiences. One of the most promising developments in recent years has been the integration of Artificial Intelligence (AI) into business processes. While AI’s potential is often discussed in grand terms, its smaller, more immediate impacts can be equally transformative for local businesses.  Automating Routine Tasks  One of the most practical applications of AI for local businesses is the automation of

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The Mega Must-Have Marketing Calendar: July 2024

The Mega Must-Have Marketing Calendar: June 2024

This Month’s Marketing Must: Listings How do your listings look online? Your local listings are an important part of your online presence because they show up in local searches, house reviews, and can increase your visibility on search engines. 68% of people would stop working with a local business if they found incorrect info in their local listings. Source: BrightLocal July Marketing & Promotion Ideas Email Subject Line Ideas  Social Calendar Highlights 📅 Jul – 🥤 Dry July Whether it’s

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Ensuring Consistent Customer Experiences Across Platforms

Ensuring Consistent Customer Experiences Across Platforms

In today’s digital age, businesses must meet customers where they are. With the proliferation of communication channels—from social media and email to chatbots and messaging apps—businesses have unprecedented opportunities to engage with their audience. However, this also presents a challenge: ensuring a consistent and cohesive experience across all these channels. Enter multichannel conversational strategies. Understanding Multichannel Conversational Strategies Multichannel conversational strategies involve using various communication platforms to engage with customers in real-time, delivering seamless and personalised interactions. The goal is

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