It’s no secret that companies are spending more time and effort on digital marketing as more consumers look for them online. If you are looking for ways to integrate and connect your online and offline marketing efforts here are a few ideas to consider: Television Ads and Billboards While television advertising was an unrivalled way to reach consumers for decades, the growth of online content requires a change in tactics. To reach today’s audience, you need to integrate and shift
Digital Never Sleeps
In my recent travels through London I saw this sign in one of the many H&M stores I visited. My very first thought was Yes! Anything I don’t buy today I can buy online. But being a digital marketer, the message struck a chord with me. Here are the 3 things it made me think: 1. It’s not just fashion that never sleeps Shoppers are now online at all hours of the day, purchasing everything from books to computers to
How to Identify Your Ideal Customer in 6 Easy Steps
Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Reaching an audience of this size can be very expensive and time consuming. No business – especially a young start up – can be all things to all people. The more you narrowly define your market, the more effective you’ll be at reaching them and getting your message across. Here are the 6 questions to ask yourself so you
How To Get More Out Of Seasonal Promotions & Offers: Easy to follow checklist to ensure you’re in season.
When you’ve invested in the time and effort to come up with an attention-grabbing promotion or special offer, then you want to make sure that your target audience sees it. Regardless of the type of promotion or offer, it is important that you set a multi-touch campaign strategy to promote your offer across all points of the buyer cycle. 1. Social Media Create buzz across your social media networks to generate some interest in your promotion or offer. A starting