Many businesses fall into the trap of marketing to everyone because they think their products and service are needed by them. Reaching an audience of this size can be very expensive and time consuming. No business – especially a young start up – can be all things to all people. The more you narrowly define your market, the more effective you’ll be at reaching them and getting your message across. Here are the 6 questions to ask yourself so you
When you’ve invested in the time and effort to come up with an attention-grabbing promotion or special offer, then you want to make sure that your target audience sees it. Regardless of the type of promotion or offer, it is important that you set a multi-touch campaign strategy to promote your offer across all points of the buyer cycle. 1. Social Media Create buzz across your social media networks to generate some interest in your promotion or offer. A starting
