Are you currently running a Performance Max campaign as part of your marketing strategy? It’s time to gear up for the upcoming holiday season! With Black Friday and Cyber Monday just around the corner, there’s a huge opportunity for retailers to boost some pre-holiday shopping sales. Remember, a lot of smart buyers start their Christmas shopping early!
We’ve put together a few no-brainer tips on how you can make the most of your Performance Max campaign this season.
Right budget
It’s important to have the right budgets set for the right goals. If you anticipate a huge rush of sales, make sure that you have an ample budget for success. The last thing you want is a huge increase in demand and your budget finishes by 10am! It’s imperative that you plan your budget ahead of time.
Trends are your friends
Be aware of any seasonal ad trends that impact sales and offers as these can really impact conversation rates. Do your research beforehand on products and offerings.
ProTip: Google Trends is a super handy tool for this!
Different strokes for different folks
It’s important to create separate campaigns with their own specific targets and specific budgets to get the most for your range. They can’t be clubbed together in one blanket campaign.
When in doubt, ask for help!
Using an agency like LocaliQ can help you build right campaigns that fit your budget and help you succeed in the online marketplace.
Are you using Performance Max and want to make the most of your strategy? Or are you looking at implementing this feature into your current marketing plans? We’re here to help! Contact our friendly team who can help make sure your marketing dollars are well spent this holiday season.
