Sales & Business

The Mega Must-Have Marketing Calendar: November 2024

This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge

7 Spooktacular Ways to Grow Your E-Commerce Sales This Halloween

Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season

Shop Your Way into Generating Sales with Shopping Ads

In the e-commerce world, Shopping Ads have become a crucial element of a successful strategy. As businesses strive to enhance their product visibility and boost conversion rates, Shopping Ads provide a powerful tool to help them stand out in a crowded marketplace. Here’s how Shopping Ads work and how they can revolutionise your approach to online sales. What Are Shopping Ads? Shopping Ads are a dynamic form of online advertising that showcases your products directly on search engines and shopping

The Mega Must-Have Marketing Calendar: October 2024

This Month’s Marketing Must: Shopping Ads! Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips. 62% of people reported using their smartphone to shop online. Source: Statistica Tips to ensure your shopping ads are up to the mark: October Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar

Creative Best Practices for Designing Impactful Shopping Ads

In digital marketing, crafting visually appealing and effective shopping ads is crucial for capturing consumer attention and driving sales. In the current landscape, understanding and implementing creative best practices can significantly enhance the performance of your shopping ads. Tip: Use high-resolution images and professional photography to showcase your products. Incorporate a visual branding strategy through using crisp, high-quality images of your product/service in various settings (e.g., beachwear by the coast or technology products in urban office settings). High-resolution images allow

The Mega Must-Have Marketing Calendar: September 2024

This Month’s Marketing Must: Email Marketing Who’s got mail? With email marketing, the answer is your customers! Email marketing can help you engage existing customers and reach new potential customers right in their inbox 73% of of millennials prefer communications from businesses to come via email. Source: Hubspot September Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Sept 01 – 👨‍🍼 Fathers Day Wish your social media audience a Happy Fathers Day with a compelling visual of

AI and Customer Retention: Using Technology to Build Effective Loyalty Programs

In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs

AI in Event Marketing: Enhancing Planning and Execution

In the realm of event marketing, delivering exceptional experiences and maximising attendee engagement are paramount to success. As technology continues to evolve, Artificial Intelligence (AI) is emerging as a powerful tool for enhancing both the planning and execution phases of events. From streamlining logistics to personalising attendee interactions, AI is revolutionising event marketing strategies in profound ways. In this blog, we explore the transformative impact of AI on event marketing and how businesses can leverage this innovative technology to create