This Month’s Marketing Must: Shopping Ads!
Who’s getting ready for busy season? I know we are! With shopping season approaching, it’s time to review and revise your marketing strategy. Shopping ads are an incredibly power tool to help your product reach the right customers at their fingertips.
62% of people reported using their smartphone to shop online.
Source: Statistica
Tips to ensure your shopping ads are up to the mark:
- Use High Quality Visuals: Ensure the visuals of your products are of high quality, this will help users be able to view the product textures. It also adds a level of creditability to your products.
- Optimise for Mobile: Always optimise your shopping ads to be mobile-friendly and ensure the layout is responsive.
- Highlight Promotions: Make sure that your promotions are highlighted clearly and visible to the customer, promotions are a great way to increase clicks and leads.
October Marketing & Promotion Ideas
- October is the month of Public Holidays and popular festivals, be stay active on social media and community events for brand recall. Leverage our calendar to help you stay on top of your social activity.
- If you haven’t already – have your promotional materials and email blasts ready.
- If you plan to run shopping ads during the busy season, be sure to have everything ready by mid-October. It’s important to remember that, with busy season it can be quite competitive to rank high!
Email Subject Line Ideas
- Spooktacular Savings: Halloween Deals Inside
- Labour Day Savings: Your Long Weekend Just Got Better!
- Spring Awaits: Discover Our October Favorites!
Social Calendar Highlights
📅 Oct 7th– 💼 NSW Labour Day
Inform your followers and customers about your working hours! Ensure your Google working hours are also updated and don’t forget to wish them a relaxing break. #LabourDay
📅 Oct 10 – 👐 World Mental Health Day
Ensure to spread awareness to both your team and the audience about mental health and normalise open conversations.
📅 Oct 31 – 👻Halloween
Spooky season is just around the corner! Have a little bit of fun with it, maybe organise a Halloween theme at your office!
(Download your printable October guide here)
Amidst all of the End of Year chaos, Digital Marketing can seem overwhelming but you’re not alone, our consultants are always here to help! Our team of marketing experts will work with you to implement campaigns that achieve your specific goals and objectives.
Leave your details here, and one of our friendly team members will give you a call.
