Every year, as soon as Melbourne Cup is behind us, it seems like Christmas is here. Holiday marketing campaigns pop up almost immediately with signs appearing in shops, festive banners appearing on websites and promotional emails hitting inboxes – all complete with a dash of Christmas cheer. What does this mean for your business? Well, in the midst of preparing for a hectic holiday season, it’s tempting to play it safe with your digital marketing and stick with what you
Digital advertising is a great way to get in front of customers who are searching for your products and services online, as well as get brand awareness for people who may not know about your business. But where do you even start? Here’s how you can pair two strategies to target local customers quickly and efficiently. Search Marketing: Search ads appear at the top of search results when people look for products and services. These ads make sure that your
Getting your business and your brand in front of consumers is one thing, but how do you win audiences back? That’s back to your website, looking at your products or services again and most importantly having an interest in your business! There are a number of tactics you can implement so that you can stay or get back in front of potential customers. By using these strategies you can really boost your existing marketing efforts by raising awareness for your
Geofencing – it sounds like a complex marketing term. But it doesn’t have to be difficult to understand or implement. We’ve answered five of the most commonly asked questions with everything you need to know about this location-based marketing technology. First of All, What is Geofencing? Our top geofencing tactics for small companies provide an effective way, targeting consumers at a hyperlocal level to increase brand awareness and conversions in your area or virtual perimeter using GPS. When a
This was me two years ago. After years of working for a major power tool supplier and travelling the world, I started a new role as Marketing Manager for a digital company. I was over the moon about this exciting opportunity. But reality hit me hard and quick. I knew how to calculate the right anchor solution, sell concrete saws and how to pitch the latest cordless hammer drill. But keywords, meta tags, SEO, PPC, buyer personas and nurture campaigns
If I asked you, what’s the one thing you can’t leave your house without – would you say your mobile phone? Most of us are attached to our smartphones all day long and we use these devices for much more than calling or texting. They are now used to access various apps to engage with social media, check the weather, get directions, research our next holiday, transfer funds, play games, book an Uber, shop and much, much more. This makes
Do you want to get an extra revenue stream for your business? Are you looking for scalable digital marketing products for your clients? Here are a few of the top benefits ReachLocal partners see by using our technology to grow and enhance their business. 1. Increased Revenue and Profit Streams Partnering with us means you don’t need to hire more staff or invest in product development. In fact, our partnership ensures that you are compensated through either a residual compensation
Does your business have the time and resources to develop new products or cater to the needs of the fast moving digital advertising industry? What if we told you we could give your clients confidence that their digital marketing strategy is successful with facts and data, not just opinions? If you’re a technology company looking to add additional services to your product offering or have clients who could benefit from digital marketing, why not leverage our expertise? ReachLocal is a
Facebook advertising success can look different depending on the type of campaign you’re running and the marketing goals you’re trying to achieve. A successful Facebook campaign should align with the goals that you set. Not sure how to measure success? Here are three ways you can track how your Facebook advertising campaign is performing. 1. Measuring Ad Views and Engagements A simple way to track the success of your Facebook advertising is to look at the impressions (views), reach (people),
What makes you click on content online? Is it a catchy headline, a great image or are you a sucker for clever link bait? Facebook users read and click on what interests them and this usually consists of photos from friends, funny videos, amusing statuses, and content related to their hobbies. If you’re a business, this is your main competition when trying to reach potential customers on Facebook through advertising. The trick to getting your ads to stand out is
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