Your Essential Marketing Guide: December 2023

Tis the season to be jolly! Close out the year strong with a positive online reputation.

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12 Essential Statistics to Consider for Google Business Profile (GBP) in 2023

In the ever-evolving landscape of digital marketing, a Google Business Profile (GBP) also known as Google My Business (GMB) has emerged as a critical tool for local businesses striving to enhance their online visibility and connect with potential customers. However, navigating the intricacies of GMB Insights—the metrics and data that illuminate how businesses are discovered and engaged with on Google—can be a challenging endeavour. To help you navigate the world of GMB and make informed decisions, we’ve compiled these essential

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Your Essential Marketing Guide: October 2023

Video is a powerful marketing tool to help you connect with customers, share what your business is all about, and show–instead of tell–why people should do business with you. This month, why not invest in video marketing for your business.

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Understanding the Keyword Landscape: Unveiling Insights for Effective SEO 

Keyword research forms the bedrock of any successful SEO strategy. It’s not just about picking out a few words related to your industry; it’s about understanding the keyword landscape to make informed decisions that drive organic traffic and boost your online visibility. Let’s dive into the nuances of comprehending the keyword landscape and how it can lead to more effective SEO.  Keyword Volume and Competition:  One of the first steps in understanding the keyword landscape is evaluating search volume and

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Creating SEO-Friendly Content with Compelling Copy for Users & Search Engines

In the ever-expanding digital landscape, standing out from the competition and attracting organic traffic to your website has become a formidable challenge. Search Engine Optimisation (SEO) is the key to ensuring that your content reaches the right audience and ranks high on search engine results pages (SERPs). However, crafting SEO-friendly content doesn’t mean sacrificing user experience; it’s about striking the perfect balance between catering to users’ needs and satisfying search engine algorithms. Understanding Your Audience & Keywords: Effective SEO-friendly content

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Unveiling LocaliQ: Empowering Businesses in Australia and New Zealand 

We are excited to share a remarkable transformation that’s been brewing behind the scenes the past few months. As our valued partners, through your loyalty and ongoing support you have witnessed our dedication to growing your business by driving value and innovation over the years. Today, we are delighted to announce the next phase in our journey – the rebranding of our Australian and New Zealand entity as LocaliQ!  In alignment with the vision of our parent company, LocaliQ represents

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How SEO Can Boost Your Real Estate Business’s Online Presence

In today’s digital age, establishing a strong online presence is crucial for the success of any real estate business. With the majority of home buyers relying on the internet as their primary research source, harnessing the power of search engine optimization (SEO) can significantly boost your real estate business’s online visibility. According to the National Association of Realtors, an astounding nine out of 10 home buyers turn to the internet for their real estate needs. Furthermore, 52 percent of these

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XMO – Leveraging AI for Evolved Paid Media Advertising

Paid media advertising has proven to be a tremendous opportunity to reach new audiences, drive leads and conversions. But the reality is managing the complexities of budget allocation and bidding strategies can be daunting.

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ReachLocal and LeadPlus partner to accelerate Microsoft Advertising in the Japanese market

Reachlocal and LeadPlus announced today their partnership to accelerate Microsoft Advertising’s solutions to businesses in Japan.

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Summary of Australia Post’s 2023 E-commerce Report

The Australia Post E-commerce Industry Report 2023 provides insights into the current state of the e-commerce industry in Australia, as well as predictions for its future growth and trends. The report is based on research conducted by Australia Post and a survey of over 2,000 Australian consumers and over 1,000 Australian businesses. 

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