Your Essential Marketing Guide: February 2023

February may be the shortest month of the year, but it’s packed full of opportunities to promote your business and connect with your customers.

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Top Marketing Trends and Predictions for 2023 

We share the top 2023 marketing trends and predictions that you should know about.

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Technical Vs Content SEO: Everything You Need to Know 

Technical SEO and Content SEO work wonders to help you optimise your website in the best way. We share the key differences between the two.

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10 Tips to Improve Your Local SEO

Searches for local businesses continue to grow. 61% of consumers search locally every day, with searches for “open now near me” growing globally by over 400% YOY. By adopting an effective local search marketing strategy for your business, the number of leads and conversions coming through your website will boost sales. 

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5 SEO Strategies to Increase Your Website Traffic

Search Engine Optimisation (SEO) is a vital marketing tool to ensure your website is more visible to make it easier for prospects to find you when they search. We’ve pulled together five SEO strategies to help you gain greater visibility by increasing your rank on search engines and ultimately increase website traffic to your business.

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5-Minute (Quick & Easy!) Website Check

It is crucial for any business looking to thrive online to make sure their online presence is in tip-top shape, and one of the best places to get started with that is your website. Once you’ve created your website, you can’t just set it and forget it. Even if you don’t have time for a full review, you likely have five spare minutes to do a quick website check and clean-up. Here are a few small tasks you can tackle in just a few minutes!

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Five Key Benefits of Content Marketing for SMBs

Whether you’re planning for it or not, your customers and your potential customers are looking for you online. 78% of marketers say they have achieved success as the result of investing in content marketing and believe it has allowed them to build credibility with their potential customers. Here are five ways content marketing is setting a foundation that can help your business grow online.

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Google’s Chrome Update: Killing Third-Party Cookies (with FLoC)

Google Chrome third-party cookie update

Google have announced they will phase out third-party cookies in their Chrome browser by 2022. Keep reading to gain an understand of what third-party cookies are, why browsers are getting rid of them, and what Google is doing with their privacy sandbox initiative to ensure privacy for consumers and targeting effectiveness for advertisers.

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Prepare Your Website for Google’s Page Experience Update

seo analyst works with business owner to update website

Google will highlight search results that have a great page experience in their mid-June 2021 update. Is your business website well prepared for these upcoming algorithm changes? Keep reading to understand how Google’s renewed focus on page experience factors will impact your businesses’ website, and the steps you need to undertake now to prepare.

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6 Proven Digital Marketing Strategies for Your Auto Repair Shop

how to market your auto repair shop

We know that the customer journey for auto repairers is short, with the majority of consumers starting on search engines like Google or Bing. This is why paid search ads, local listings and SEO are so effective for car repair marketing. You’ll also need a strong website with convenient and easy ways for potential customers to contact you. The good news is, with a little bit of planning you can ensure you are continually driving customers to your business. Here are six proven digital strategies for marketing your auto repair business.

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