This Month’s Marketing Must: Marketing Strategy The holiday season is nearly here but it may still be too soon for you to take your foot off the pedal! While you start winding up, it is important for you to still look into your marketing strategy and implement a lead management system to ensure you boost efficiency and increase lead conversions. 53% ofmarketers spend over half their budgets on lead generation. Source: BrightTALK Quick Tips: November Marketing & Promotion Ideas Email Subject
In today’s competitive digital space, having an online presence isn’t just beneficial; it’s required for any business looking to thrive. But amidst the vast sea of digital marketing strategies, one question often arises: does my business really need SEO (Search Engine Optimisation)? The answer is yes, and here’s why. Understanding SEO First, you need to understand if your business needs SEO. In short, SEO is the process of optimising your website to rank higher in search engine results, making it
Localiq provides SEO services with undeniable value to businesses across Australia & New Zealand. Search Engine Optimisation or SEO, is useful in enhancing the display of your website on search engines like Google; consequently, it attracts more organic traffic for good business performance. Our diverse set of SEO services rests upon three main pillars. 1. Website Audit and Analysis: The modern-day SEO strategy begins with an audit. We carry out a complete analysis of your website, tracking down all technical issues, considering
This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge
Halloween is just around the corner and it’s the perfect opportunity for e-commerce businesses to charm their customers with tricks and treats. As the demand for costumes, decorations, and spooky goodies skyrockets, it’s essential to get your marketing strategies ready for the holiday season. Here are seven spooktacular ways to boost your e-commerce sales this Halloween! 1. Create a Hauntingly Good Marketing Campaign Let’s face it: Halloween is all about fun, fright and festivities! Capture the essence of the season
In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs
In the realm of event marketing, delivering exceptional experiences and maximising attendee engagement are paramount to success. As technology continues to evolve, Artificial Intelligence (AI) is emerging as a powerful tool for enhancing both the planning and execution phases of events. From streamlining logistics to personalising attendee interactions, AI is revolutionising event marketing strategies in profound ways. In this blog, we explore the transformative impact of AI on event marketing and how businesses can leverage this innovative technology to create
In the dynamic realm of marketing, where consumer behaviours and technological advancements continuously reshape the landscape, local businesses are confronted with the challenge of standing out amidst the digital noise. Amidst this evolution, conversational marketing has emerged as a beacon of opportunity—a strategy that not only adapts to changing trends but also prioritises authentic connections with customers. Let’s embark on a journey through the principles, strategies, and importance of conversational marketing for local businesses, unravelling its educational significance along the
In the ever-expanding world of e-commerce, a robust marketing strategy is the key to success. With the digital landscape constantly evolving, understanding and implementing effective marketing tactics are vital for businesses to not only survive but thrive. In this guide, we’ll explore key e-commerce marketing strategies, delving into product listing optimisation, paid advertising, and customer retention tactics that will propel your online store towards sustainable growth. Product Listing Optimisation: Crafting a Compelling Storefront Keyword Research and Implementation: Begin with thorough
In the ever-evolving landscape of digital marketing, the role of Artificial Intelligence (AI) has emerged as a transformative force, reshaping the way businesses connect with their audience. Let’s delve into the profound impact of AI on marketing and how automation is steering the industry towards unparalleled success. Personalised Customer Experiences One of the most significant contributions of AI to marketing is its ability to create personalised customer experiences. Professionals today can employ AI algorithms that analyse consumer behavior, preferences, and
