Running and operating a small business is no walk in the park, it requires a focused vision to attract and foster a customer base! Whilst attracting should also be the focus, the beauty of nurturing brand loyalty can lead to repeat purchases, positive reviews and social media shares, accelerating growth with less effort. Sounds great right? Well, how do we actually achieve it? Well there is no secret potion for customers to be loyal but we have come together to
This Month’s Marketing Must: Google Reviews With the holiday season just around the corner, it is important to manage online reviews as they shape the perception of your brand to both returning and new customers. 87% of customers turn to Google reviews to check out local businesses.Source: RedSearch Tips to ensure your reviews are up to mark: November Marketing & Promotion Ideas Email Subject Line Ideas Social Calendar Highlights 📅 Nov 1st– 🪔Diwali Encourage your team to host a potluck and indulge
In the competitive landscape of modern business, customer retention is as crucial as acquisition. For marketing professionals, leveraging technology like Artificial Intelligence (AI) to develop and optimise loyalty programs can be a game-changer. In this blog, we explore how AI empowers marketers to build more personalised and effective loyalty programs, ultimately fostering stronger customer relationships and increasing brand loyalty. Understanding the Importance of Customer Retention Customer retention is the lifeblood of any successful business. Studies consistently show that it costs
In the realm of event marketing, delivering exceptional experiences and maximising attendee engagement are paramount to success. As technology continues to evolve, Artificial Intelligence (AI) is emerging as a powerful tool for enhancing both the planning and execution phases of events. From streamlining logistics to personalising attendee interactions, AI is revolutionising event marketing strategies in profound ways. In this blog, we explore the transformative impact of AI on event marketing and how businesses can leverage this innovative technology to create
In the dynamic realm of marketing, where consumer behaviours and technological advancements continuously reshape the landscape, local businesses are confronted with the challenge of standing out amidst the digital noise. Amidst this evolution, conversational marketing has emerged as a beacon of opportunity—a strategy that not only adapts to changing trends but also prioritises authentic connections with customers. Let’s embark on a journey through the principles, strategies, and importance of conversational marketing for local businesses, unravelling its educational significance along the
In the ever-expanding world of e-commerce, a robust marketing strategy is the key to success. With the digital landscape constantly evolving, understanding and implementing effective marketing tactics are vital for businesses to not only survive but thrive. In this guide, we’ll explore key e-commerce marketing strategies, delving into product listing optimisation, paid advertising, and customer retention tactics that will propel your online store towards sustainable growth. Product Listing Optimisation: Crafting a Compelling Storefront Keyword Research and Implementation: Begin with thorough
In the ever-evolving landscape of digital marketing, the role of Artificial Intelligence (AI) has emerged as a transformative force, reshaping the way businesses connect with their audience. Let’s delve into the profound impact of AI on marketing and how automation is steering the industry towards unparalleled success. Personalised Customer Experiences One of the most significant contributions of AI to marketing is its ability to create personalised customer experiences. Professionals today can employ AI algorithms that analyse consumer behavior, preferences, and
Do you have a way to track and manage your leads? Implementing a lead management system can increase lead conversions, help you know which channels are driving the best results, and put you in control of your business growth. This month why not work with a marketing partner to refresh your lead management system. This Month’s Marketing Must: Lead Management 53% of marketers spend over half their budgets on lead generation. August Marketing & Promotion Ideas Social Calendar Highlights 📅
Now is time for you to think about keeping your clients: They are precious! A great way to achieve this is by creating a loyalty program. It is reported that 57% of consumers spend more on brands they are loyal to. In this article, we will cover reasons why you should implement a loyalty program, which type to choose and how to build it.
One of the big benefits of Affiliate partnerships is that you can constantly reassess the situation and increase the amount of money coming in. With the proper strategy, you can rapidly build up your paycheck. Read our list of five ideas to grow your ReachLocal Affiliate clients and make more money!
