Sales & Business Archives - Page 12 of 14

Essential Tips to Stay Productive When Working from Home

As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and

Top Marketing Podcasts to Listen to

Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts

A Day in the Life of a Client Success Manager

Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns. Let’s find out from Filipe Ferrao what it’s like

Four Ways to Start Your Content Marketing Plan

Demand for quality content is on the rise; 78% of marketers say they have achieved success as the result of investing in content marketing, and 68% of those successful marketers believe content marketing has allowed them to build credibility with their potential customers. So, what exactly is content marketing? According to the Content Marketing Institute, it is a process that involves creating consistent, valuable, and relevant content, and distributing it to the right audience, through the right channel, at the right time. Content marketing is geared toward lead generation and brand awareness instead

Why is Digital Marketing Important for Your Business?

Did you know that as of January this year, 4.39 billion people are now using the internet? This is an increase of 9% as compared to January last year. The future is here, and the internet has enabled businesses to interact with targeted audiences in real-time. Forms of digital marketing can vary, from ads on search engines to display advertisements, to posts on social media platforms. Due to its nuances, these questions regarding digital advertising remain: Why do you need it? Is it right for your business? Where do you start? How to drive success with it?

New Google My Business Features

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users. Let’s find out what these new features do! Welcome Offers Who doesn’t like a deal or two? Welcome Offers

Why Are Online Reviews Important?

By ReachLocal Australia Sales Manager, Garry Mautner. How many times have I heard this? “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.” Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews? You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

What Does a Digital Marketing Consultant Do?

You have heard of Digital Marketing Consultants (DMC), but you’re not too sure what they really do. Don’t worry – You are not alone! Before working in digital marketing, I was also clueless. They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help attract new customers. With more and more businesses looking for effective digital marketing, the need for skilled and experienced DMCs are

In-house Marketing vs Agency: Which One is Right for You?

Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency? There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down to team size, project complexity and your business needs. Keeping my biases aside, I am about to lay out a few key points to consider