It’s predicted that by 2040, 95% of all purchases will be made through e-commerce. Having a first-rate e-commerce website should be a priority for businesses looking to increase online sales. It’s also a good idea for businesses to be across the latest trends and technology to remain successful. We’ve put together some of the latest e-commerce website and marketing trends your business can leverage in 2022 and beyond.
💲 Buy Now, Pay Later
Buy now pay later options like Klarna and Afterpay have boomed recently, increasing by 166% YOY – driven by younger shoppers looking for flexible payment alternatives. Offering a new payment method may increase your sales and customers.
📈 Conversion Rate Optimisation
For many websites, getting more customers isn’t about getting more traffic, but converting more traffic. This is what conversion rate optimization is all about. E-Commerce SEO is important, but businesses should also look to allocate budget initially set for driving traffic, on efforts to convert more traffic. You can better convert website traffic by adding calls to action in more places, A/B testing elements, and improving page speed. Page speed will also improve your Core Web Vitals – a google ranking factor and a key SEO trend for all businesses and industries.
🔌 Server-less architecture
As the popularity of e-commerce grows, businesses will continue to look for ways their websites can cope with spikes in demand. With server-less architecture, the cloud provider automatically distributes resources to scale the website, avoiding the need to manage servers. The benefits are clear: no website downtime, significantly decreased costs and easy debugging.
🗣 Conversational E-Commerce
Live Chat helps to increase engagement with your customers, provide personalized experiences, and offer faster support. Using Live Chat or Chatbots for direct sales is also on the rise with around 60% of millennials buying basic goods like food and clothes via conversational software.
👗 Livestream Shopping
Similar to home shopping TV shows where a presenter demonstrates a product, however all engagement between the host (often an influencer or celebrity and the audience is completely live. Unedited and with real-time audience interaction, this e-commerce trend can be found on social media platforms and e-commerce apps. Offering customers a safer way to shop during the pandemic, this trend shows no sign of stopping – catering to a market composed mainly of Generation Z and Millennials. While still relatively new, companies are looking to livestreaming to boost sales in the years to come.
🛒 Click and Collect
Growing by over 208% during the pandemic, Click and Collect services will continue to remain relevant in the years ahead. 75% of shoppers say they will continue using these services after the pandemic.
As customers spend more time and money online, it’s never been more important for e-commerce businesses to optimise performance, and for traditional businesses to integrate e-commerce strategy.
There are always opportunities to learn something new and evaluate if a trend is right for your business. Are you looking to elevate your e-commerce business? Contact our friendly team of digital marketing experts today.
Jayde Nguyen