Marketing

Video Marketing is Growing!

In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of

How to Combat Web Form Spam

If you have a web form on your website, then it’s likely you have come across spam and junk responses – unfortunately it is inevitable. Not only is it frustrating, but web form spam can also affect your ranking in SERPs. Before we dive into the main cause of web form spam, let’s first understand that this spam is not caused by your site’s functionality, or your online marketing campaigns. What is a web form spam? It’s a method of spamming a website’s submission form with unwanted information, such as links to an offer, advertisements

Impact of Online Reviews on Local SEO Ranking

In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service. Online search has radically changed the way people shop and look up information. 90% of consumers will read a review before making a purchase decision, while 91% of

Why Are Online Reviews Important?

By ReachLocal Australia Sales Manager, Garry Mautner. How many times have I heard this? “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.” Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews? You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

What Does a Digital Marketing Consultant Do?

You have heard of Digital Marketing Consultants (DMC), but you’re not too sure what they really do. Don’t worry – You are not alone! Before working in digital marketing, I was also clueless. They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help attract new customers. With more and more businesses looking for effective digital marketing, the need for skilled and experienced DMCs are

Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience,

Key Reasons to Consider Geofencing for Your Business

We spend a significant time of our day on smartphones with roughly 30 hours a week spent using our favourite apps. This could be to shop, message or scroll social media platforms. This is when smartphones provide a great opportunity for businesses to market their product and services to consumers around the area of their business. From a marketing perspective, it is one the most effective mobile-focused tactics you can use, and it’s called Geofencing. What is Geofencing? Mobile phones are like tracking devices,

In-house Marketing vs Agency: Which One is Right for You?

Do you often wonder about the differences between building an in-house marketing team versus outsourcing to a specialised agency? There are pros and cons for both. Sometimes, having your own in-house team could be the best for your business, but other times outsourcing your intensive parts of marketing strategy is just what your company needs. It all comes down to team size, project complexity and your business needs. Keeping my biases aside, I am about to lay out a few key points to consider