Marketing

New Google My Business Features

Google has recently rolled out several new features in Google My Business (GMB) to help businesses improve their presence in online search, and better interact with current and potential customers. Since launching five years ago, Google My Business has helped 150 million local businesses connect with local people. The platform has continually evolved to provide a better experience for both businesses and users. Let’s find out what these new features do! Welcome Offers Who doesn’t like a deal or two? Welcome Offers

Video Marketing is Growing!

In December 2018, we predicted that video marketing would be the most prominent trend of 2019, and we were right. As of this year, 87% of businesses have used video as a marketing tool. Video today has a significant impact on consumers’ choices and buying decisions, so it’s essential for marketers to understand the most valuable ways to apply it. Let’s find out where is video going this year. Going Live Live videos resonate well with audiences because they provide a ‘real experience’ which helps shape brand image and loyalty. 78% of

How to Combat Web Form Spam

If you have a web form on your website, then it’s likely you have come across spam and junk responses – unfortunately it is inevitable. Not only is it frustrating, but web form spam can also affect your ranking in SERPs. Before we dive into the main cause of web form spam, let’s first understand that this spam is not caused by your site’s functionality, or your online marketing campaigns. What is a web form spam? It’s a method of spamming a website’s submission form with unwanted information, such as links to an offer, advertisements

Impact of Online Reviews on Local SEO Ranking

In this digital era, consumers are heavily dependent on what others are saying about your business to help them make wise and informed decisions when making purchases. Online reviews provide consumers with an easy way to publish their personal experiences, good or bad. This helps to share their unbiased experience with others looking to buy or engage in similar service. Online search has radically changed the way people shop and look up information. 90% of consumers will read a review before making a purchase decision, while 91% of

Why Are Online Reviews Important?

By ReachLocal Australia Sales Manager, Garry Mautner. How many times have I heard this? “No, it’s okay. All of our business comes through word-of-mouth and referrals. We don’t need any help with online marketing, thanks.” Let’s take a step back and think about this a bit more. Is there anything we do these days, where we don’t read online reviews? You’re planning a birthday surprise for your significant other. You know you’re under pressure to do better than last year, because that sad excuse of a hotel (in the middle of the sticks, with a

What Does a Digital Marketing Consultant Do?

You have heard of Digital Marketing Consultants (DMC), but you’re not too sure what they really do. Don’t worry – You are not alone! Before working in digital marketing, I was also clueless. They have many different roles and responsibilities and considered as a jack of all trades. Ideally, they are responsible to get the business visible online and help attract new customers. With more and more businesses looking for effective digital marketing, the need for skilled and experienced DMCs are

Four Ways to Have an Effective Display Advertising Campaign

There are great benefits available to SMBs in running a display advertising campaign. Not only do display ads attract traffic, but they also turn website visitors into paid customers. How can you achieve this? Effective display advertising consists of a few elements that help an advertising campaign perform better. An Eye-Catching Landing Page A display ad is an invitation for a potential customer to visit your website, which creates the first impression about what you offer as a business. If your landing page doesn’t provide a valuable experience,