As businesses eagerly prepare to reopen their doors to customers, one of the most important aspects they must address is how to best communicate their reopening plans to consumers. This article runs through all the platforms you need up update to strengthen your online presence ahead of reopening.
If you’re finding it tough to bring in new business at this time, why not look at ways you can sell more to your existing customers? ReachLocal’s Affiliate Partner Program gives businesses the opportunity to create an additional revenue stream by referring clients to us for digital marketing services. In Q1 this year, our top Affiliate Partners earned an average of $18,000 – just for sending business our way. Keep reading to learn how an Affiliate Partnership with ReachLocal can benefit your business.
Consumers across Australia and New Zealand are shifting their spending habits to adapt to changes in lifestyle and routine due to Covid-19. Using data provided to us as a Microsoft Advertising Elite Partner and Google Premier Partner, and from other resources, we wanted to share some local stats and figures. These numbers illustrate how consumer attitudes and behaviours have changed, which might impact your businesses’ marketing plans during this time.
Changes are inevitable and one thing the digital marketing industry has taught me is to adopt changes fast. Certainly, this year seems to have taught us all to do the same. We won’t go into the details of the pandemic and its impact globally. However, in this article, I want to address the increased use of social media, specifically Facebook, as a result of this outbreak. Whether or not your business has been impacted by COVID-19, Facebook is one platform which every business can include in their marketing efforts. Facebook Advertising Facebook usage has increased by 37% from the earlier days of the pandemic outbreak since more and more people are spending time
For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.
Local businesses across the country and world are facing many challenges due to the outbreak. Let me assure you that our team at ReachLocal are here to support local business owners to keep up and adapt these constantly evolving changes. Here are some quick tips that we believe can help your business stay above the surface during the crisis. 1. Communicate Change A great way to ease anxiety during times of uncertainty is to be open and transparent when communicating with your employees, clients and the community. Most importantly, it is essential to maintain your customer relationships through the most effective
It’s great to see businesses across Australia and New Zealand keeping a positive attitude and dedicating time to keeping customers informed of changes during this crisis. Keep reading for ideas on how to adapt your business, and ways you, as a consumer, can continue to support local businesses during this time.
As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and
Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts
Instagram has grown enormously since it was first launched in 2010, but only after Facebook bought it in 2011, people learned about the app. By 2012, they saw a huge increase in profiles where users started treating Instagram like a digital scrapbook. Since then, Instagram has evolved and introduced many different features such as direct messages, Instagram Stories, IGTV and a live video feature. In the last decade, Instagram has been a valuable channel for businesses to promote their products and services with
