Tis the season to be jolly! Close out the year strong with a positive online reputation. People trust online reviews as much as they trust personal recommendations from friends, so it’s important that they’re seeing only the best about your business online.
This Month’s Marketing Must: Reputation Management
93% of people say they are influenced by online reviews.
- Do a search for your business name on Google and regularly monitor the review sites that show up.
- Respond to all your reviews—negative and positive.
- Ask for reviews from happy customers and train your team to do the same.
December Marketing & Promotion Ideas
- Create a holiday gift guide for your customers with your products and services as well as related products and services from local businesses.
- Take a minute to update your holiday hours on your listings, website, and your social media sites. This will go a long way for customers!
- Finalise your marketing plan for 2024 – what’s worked well this year? What do you want to accomplish next year?
Email Subject Line Ideas
- Warmer Weather = Even Hotter Deals
- Sunshine & Feeling Fine: Our Summer Health Tips
- Summer Sips & Dips at [Business Name]
- Beachy-keen products you’ll love
- Sleigh Your Christmas with These Ideas
- Cheers to You, [Name]! Get a New Year’s Deal
Social Calendar Highlights
📅 Dec 1 – ☀️ Start of Summer!
Everyone loves a HOT summer sale! Take advantage of the season by advertising a sale, event or new product with bright colours and summer-themed visuals. #summersale
📅 Dec 26 – 🎁Boxing Day
Take advantage of one of the biggest shopping days of the year by offering exclusive offers and discounts for the holiday season. #boxingday #boxingdaysales
📅 Dec 31 – 🥳 New Year’s Eve
Share your New Year’s resolutions with your social media audience and ask them to share theirs! #nye2023
(Download your printable December guide here)
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Jayde Nguyen