Your Essential Marketing Guide: December 2023

Tis the season to be jolly! Close out the year strong with a positive online reputation. People trust online reviews as much as they trust personal recommendations from friends, so it’s important that they’re seeing only the best about your business online. 

This Month’s Marketing Must: Reputation Management

93% of people say they are influenced by online reviews. 

  • Do a search for your business name on Google and regularly monitor the review sites that show up. 
  • Respond to all your reviews—negative and positive.  
  • Ask for reviews from happy customers and train your team to do the same. 

December Marketing & Promotion Ideas

  • Create a holiday gift guide for your customers with your products and services as well as related products and services from local businesses.   
  • Take a minute to update your holiday hours on your listings, website, and your social media sites. This will go a long way for customers!  
  • Finalise your marketing plan for 2024 – what’s worked well this year? What do you want to accomplish next year?   

Email Subject Line Ideas

  • Warmer Weather = Even Hotter Deals  
  • Sunshine & Feeling Fine: Our Summer Health Tips  
  • Summer Sips & Dips at [Business Name]  
  • Beachy-keen products you’ll love 
  • Sleigh Your Christmas with These Ideas 
  • Cheers to You, [Name]! Get a New Year’s Deal 

Social Calendar Highlights

📅 Dec 1 – ☀️ Start of Summer! 

Everyone loves a HOT summer sale! Take advantage of the season by advertising a sale, event or new product with bright colours and summer-themed visuals. #summersale 

📅 Dec 26 – 🎁Boxing Day  

Take advantage of one of the biggest shopping days of the year by offering exclusive offers and discounts for the holiday season. #boxingday #boxingdaysales 

📅 Dec 31 – 🥳 New Year’s Eve 

Share your New Year’s resolutions with your social media audience and ask them to share theirs! #nye2023 

(Download your printable December guide here

Our Digital Marketing Consultants are marketing experts and will work with you to implement campaigns that achieve your specific goals and objectives. Leave your details here, and one of our friendly team will give you a call. 

More 2023 Marketing Guides:

Jayde Nguyen

Jayde is a passionate Graphic Designer who designs all internal and external communications for LocaliQ Australia and New Zealand. She also updates and manages our websites, in addition to assisting with other marketing activities. When she's not working, you can find her watching comedy, going out for jogs, training Brazilian Ji-Jitsu and exploring new spots to eat.

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