Marketing Archives - Page 14 of 18

COVID-19: Online Presence Checklist

For many of us right now the situation is ‘business not as usual’. To make sure consumers are kept up-to-date with when you are open, what products and services you’re currently offering, and how you are keeping your employees and customers safe, we’ve created an online presence checklist for businesses. Complete the steps below to update your website, Google My Business listing, and Facebook business page to ensure customers are getting the right information when searching for you online.

How Can Businesses Navigate This Crisis?

It’s great to see businesses across Australia and New Zealand keeping a positive attitude and dedicating time to keeping customers informed of changes during this crisis. Keep reading for ideas on how to adapt your business, and ways you, as a consumer, can continue to support local businesses during this time.

Essential Tips to Stay Productive When Working from Home

As governments and companies are preparing to combat the ongoing pandemic, more and more employees are advised to work from home. If you have ever worked from home in your lifetime, then you must be on top of it. But there many like us, who have never experienced working from home situation, and may find it difficult. Especially, if you have a set routine of daily coffee runs with your colleagues in the morning, quick chat breaks or fighting over which Spotify playlist to play – these are a few of the office routines that keep us sane and

Best Practices for Managing Negative Online Reviews

A person leaves you an unhappy review of your product or service online. What do you do? Do you lose faith in your business, or do you end up ignoring the customer and their review? The number one thing is that you should never ignore them! Online reviews work a lot like word of mouth referrals. Consumers are likely to read others’ experience with your business before betting their money. 90% of us read online reviews, and usually, the top six reviews help determine our buying decision. You need to understand that no business is perfect, and you’ll never be able to please everyone. Receiving negative

Top Marketing Podcasts to Listen to

Podcasts have grown immensely popular in the past couple of years, although they have been around for nearly a decade. More than 30% of Australians are tuning into a podcast each month, claiming to listen to about six episodes a week. If you fall into this category of listeners then this article might interest you, especially if you are a marketer or a small or medium-sized business owner! Digital Marketing is constantly evolving, meaning it is essential to have continuous learning to keep up with changes and developments. There is a list of marketing podcasts

Our Predictions: Top Digital Marketing Trends 2020

The most awaited year for marketers and advertisers is here. This year we are going to see more digitalisation and automated interaction between brands and consumers. In this blog, we will share with you our predictions to give you a competitive advantage for your 2020 marketing. Marketing Trend: Data-Driven Marketing Data-driven marketing has evolved from simply measuring bounce rates and cost-per-click. Businesses are now recognising the importance of analysing data to understand consumer behaviour and interactions in order to cater to a consumer’s personal needs. In

A Day in the Life of a Client Success Manager

Digital marketing is high in demand, especially with more and more businesses investing in digital marketing than ever before, resulting in a vast range of roles and skills. Some time ago we told you what a Digital Marketing Consultant does, their day to day responsibilities, how they bring on new clients and a lot more. Today, we want to give you insights into the role of a Client Success Manager (CSM), the analytical mind, responsible for running digital campaigns. Let’s find out from Filipe Ferrao what it’s like